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The policy prohibits customers from sending marketing messages to contacts obtained through paid or rented lists and prohibits use of the platform to distribute content through list brokers of any form.
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that use of purchased or rented contact lists through the platform constitutes a policy violation, which could trigger account suspension under the general enforcement provisions of this policy. This restriction directly affects customers who rely on third-party data providers or list acquisition as a lead generation strategy.
Under this clause, customers may not use ActiveCampaign to send marketing messages to contacts obtained from paid or rented lists or through list brokers. Use of such lists through the platform may result in account suspension under the policy's enforcement terms.
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"We do not allow you to use our Services to: Send Marketing Content to recipients on paid or rented lists (of any form); Send Marketing Content to List brokers (of any form) for distribution by them;Excerpt from ActiveCampaign's Acceptable Use Policy
(1) REGULATORY LANDSCAPE: This restriction aligns with CAN-SPAM and CASL compliance best practices, as purchased lists frequently lack verifiable opt-in consent records required under these frameworks. The FTC administers CAN-SPAM enforcement and has issued guidance on list hygiene and consent verification. (2) GOVERNANCE EXPOSURE: Medium. Customers with established third-party data acquisition workflows or affiliate marketing programs that rely on purchased lists will need to restructure their contact import practices to comply with this restriction. The prohibition applies to lists of any form, which is broadly stated and does not include carve-outs for lists with documented consent records. (3) JURISDICTION FLAGS: EU customers subject to GDPR face independent consent requirements that effectively prohibit the use of purchased lists for email marketing regardless of platform terms. The policy's prohibition on paid lists is independently required by CASL for Canadian recipients. (4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers integrating CRM platforms or data enrichment tools with ActiveCampaign should assess whether their data intake workflows involve contacts sourced from third-party list vendors, which would be prohibited under this policy. Vendor contracts with list providers should be reviewed in light of this restriction. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit existing contact databases to identify any contacts sourced from purchased or rented lists before importing into ActiveCampaign. Customers should establish documented procedures for verifying the source and consent status of all imported contacts.
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This provision establishes that use of purchased or rented contact lists through the platform constitutes a policy violation, which could trigger account suspension under the general enforcement provisions of this policy. This restriction directly affects customers who rely on third-party data providers or list acquisition as a lead generation strategy.
Under this clause, customers may not use ActiveCampaign to send marketing messages to contacts obtained from paid or rented lists or through list brokers. Use of such lists through the platform may result in account suspension under the policy's enforcement terms.
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