This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The requirement applies to all recipients and demands full opt-in, not partial or implied consent, setting a strict standard for list building.
Interpretive note: The excerpt does not define what constitutes 'fully opted-in'; the meaning of that qualifier is not elaborated in the provided text.
Users bear the obligation of ensuring full opt-in status for every single recipient before sending marketing messages through ActiveCampaign.
How other platforms handle this
Unless you choose to delete your account(s), you cannot unsubscribe from certain communications that are required as part of your use of our services (e.g., communications about changes to this Policy.)
You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)
You agree that Promotional Codes: (a) must be used in a lawful manner; (b) must be used for the intended audience and purpose; (c) may not be duplicated, sold or transferred in any manner...
"You must ensure that all message recipients have fully opted-in to receive marketing messages from you.Excerpt from ActiveCampaign's Acceptable Use Policy
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The requirement applies to all recipients and demands full opt-in, not partial or implied consent, setting a strict standard for list building.
Users bear the obligation of ensuring full opt-in status for every single recipient before sending marketing messages through ActiveCampaign.
ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.
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