The policy states that ActiveCampaign continuously monitors customer activity, transmitted content, and recipient engagement metrics including bounce, abuse, and unsubscribe rates, and reserves the right to delete content and trigger manual account review based on these metrics.
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes that ActiveCampaign conducts ongoing automated monitoring of both customer-side activity and recipient-side engagement data, with unilateral authority to remove content and initiate account review based on metric thresholds that are not defined in the policy.
Under this clause, ActiveCampaign monitors transmitted marketing content and recipient behavior metrics including bounce, abuse, and unsubscribe rates. Accounts exhibiting abnormal rates as determined by ActiveCampaign may be subject to manual review, and content may be deleted at any time for any reason as stated in the policy.
Cross-platform context
See how other platforms handle Continuous Monitoring of Customer Activity and Content and similar clauses.
Compare across platforms →"We continually monitor your activities on our Services and Marketing Content that you transmit through our Services. We may delete or remove messages and content at any time and for any reason. We also monitor message recipients' actions to check for above average bounce, abuse and/or unsubscribe rates. If any rate becomes abnormal, your account may be subject to manual review by ActiveCampaign.Excerpt from ActiveCampaign's Acceptable Use Policy
(1) REGULATORY LANDSCAPE: The collection and monitoring of recipient engagement data (bounce rates, unsubscribe rates, abuse reports) involves processing of contact-level behavioral data that may engage GDPR Article 6 processing bases and data minimization principles …
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This clause establishes that ActiveCampaign conducts ongoing automated monitoring of both customer-side activity and recipient-side engagement data, with unilateral authority to remove content and initiate account review based on metric thresholds that are not defined in the policy.
Under this clause, ActiveCampaign monitors transmitted marketing content and recipient behavior metrics including bounce, abuse, and unsubscribe rates. Accounts exhibiting abnormal rates as determined by ActiveCampaign may be subject to manual review, and content may be deleted at any time for any reason as stated in the policy.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by ActiveCampaign.