Provision record
23andMe · 23andMe Terms of Service · View original document ↗

De-Identified Data Commercialization for Product Development

High severity Medium confidence Explicit document language Common · 279 of 352 platforms
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Document Record

What it is

23andMe can use a de-identified version of your genetic data to develop new products and services, including sharing it with third-party commercial partners. The terms describe this research participation as voluntary and subject to a separate consent document.

This analysis describes what 23andMe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the scope and permissible uses of de-identified data for internal product development and potential third-party commercialization activities. By specifying that such activities operate under voluntary participation with IRB oversight, the clause delineates the regulatory framework governing 23andMe's research operations on de-identified genetic and health information.

Interpretive note: The scope of 'de-identified' is not defined in the excerpted document text, and whether the de-identification standard applied satisfies the requirements of each served jurisdiction is uncertain and may require jurisdiction-specific legal analysis.

Clause Stability Stable

0
Changes
5
Months Monitored
May 9, 2026
First Seen
May 11, 2026
Last Seen
This clause type exists across 3334 other provisions on other platforms.

Consumer impact (what this means for users)

Under these terms, your de-identified genetic information may be used in commercial activities with outside companies as part of 23andMe's product development program. Because this participation is described as voluntary and consent-based, reviewing and understanding your research consent options before submitting a sample is the most important action you can take.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Visit the Research Consent page linked in the 23andMe footer to review the IRB-approved consent document before submitting your sample. Log in to your account settings to manage your research participation preferences.

How other platforms handle this

Notion Medium

Developing new products and services and improving the Services

MyFitnessPal Medium

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

Google Cloud Medium

combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
When we use the term "Product Development", it means research performed for the purpose of new product development and new product development activities performed by 23andMe on De-identified Information. These activities may include, among other things, improving our Services and/or offering new products or services to you; performing quality control activities; conducting data analysis that may lead to and/or include commercialization with a third party. Participation in such research is voluntary and based upon an Institutional Review Board-approved consent document.

Excerpt from 23andMe's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision implicates data protection frameworks governing genetic data as a special category, including the GDPR for EEA users (though this document applies to non-EEA users, downstream data flows may still be …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal

Provision details

Document information
Document
23andMe Terms of Service
Entity
23andMe
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 9, 2026
Record ID
CA-P-007400
Document ID
CA-D-00147
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b70f3e6c5981582ff73b50d36ff70d7261796be2cd43a111b581991c2f7af73e
Analysis generated
May 9, 2026 18:23 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: 23andMe
Document: 23andMe Terms of Service
Record ID: CA-P-007400
Captured: 2026-05-09 18:23:26 UTC
SHA-256: b70f3e6c5981582f…
URL: https://conductatlas.com/platform/23andme/23andme-terms-of-service/provision/CA-P-007400/de-identified-data-commercialization-for-product-development/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does 23andMe's De-Identified Data Commercialization for Product Development clause do?

The provision establishes the scope and permissible uses of de-identified data for internal product development and potential third-party commercialization activities. By specifying that such activities operate under voluntary participation with IRB oversight, the clause delineates the regulatory framework governing 23andMe's research operations on de-identified genetic and health information.

How does this clause affect you?

Under these terms, your de-identified genetic information may be used in commercial activities with outside companies as part of 23andMe's product development program. Because this participation is described as voluntary and consent-based, reviewing and understanding your research consent options before submitting a sample is the most important action you can take.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with 23andMe?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by 23andMe.