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| 0 | Business Help Center Business Help Center Home What's new English Create an Ad Go to Ads Manager Log in How can we help you? | 0 | Business Help Center Business Help Center Home What's new English Create an Ad Go to Ads Manager Log in Advertisers Advertisers Advertisers Sellers Creators & Partners Advertising on TikTok The TikTok marketing platform Advertising on TikTok Ads Manager Promote on TikTok TikTok Beta Tester Program Ad Assistant TikTok accounts TikTok accounts overview Create a TikTok ad account Business Verification TikTok Shop and Seller Center TikTok Organization Account Managing your Business Center Business Center overview Access and Permissions Accounts and assets Creative library Brand safety Finance Planning inspiration Enterprise Business Center TikTok E-Commerce Partner Platforms About TikTok E-Commerce Partner Platform Integrations Adobe Commerce Amazon BASE BigCommerce Cafe24 Ecwid FutureShop Haravan Kyte Loja Integrada Mercado Shops Nuvemshop OpenCart PrestaShop Salesforce Commerce Cloud Shopify Shoplazza Shopline Tiendanube TRAY VTEX Wix WooCommerce Developers API for Business App Center App Events SDK Marketing Partners TikTok Partner Enablement Center Channel Sales Partner Enablement Getting started Create a campaign Ad campaign structure How to create a campaign Budget and scheduling Special ad categories Split Testing Create an ad group How to create an ad group Placements overview Ad Targeting Audiences Bidding and optimization Brand safety and suitability Delivery type Create an ad How to create an ad Bulk edit ads Preview ads Call to Action buttons Instant Pages Ad creation best practices Industry best practices General best practices Manage ads Ad reviews and status Edit ad settings Automated Rules Comment management App Center Creating ads in other TikTok tools Promote on TikTok TikTok Shop and Seller Center Ad creation In-feed video TopView Top Feed Standard feed Branded Mission Spark Ads TikTok Pulse suite In-feed 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| 1 | Log in for a personalized experience Sign up Log in What's new 1 / 2 Upgraded Smart+ for SMBs: Automation on Your Terms Last updated: June 2026 Explore upgraded Smart+ in TikTok Ads Manager. | 1 | The article you are looking for no longer exists or failed to load. |
| 2 | SMB advertisers can now choose full automation, partial automation, or manual control across audience, budget, placements, and catalog. | 2 | Back to home page (4s) Log in for a personalized experience Sign up Log in Resources TikTok Shop Academy TikTok Help Center TikTok Academy TikTok for Business Creative Center Terms & Policies Privacy ©2026 TikTok For Business Log in for personalized support Log in Language English 中文（简体） Ελληνικά Tiếng Việt Italiano العربية Svenska Polski Eesti Bahasa Indonesia Español English (UK) Pусский Türkçe Latviešu Lietuvių ภาษาไทย Slovenščina Español (Latinoamérica) Français Български Čeština Hrvatski Deutsch Português (Brasil) 日本語 한국어 Slovenčina Bahasa Melayu Nederlands This article is available in languages other than those in the default language list. |
| 3 | Ad optimization Product and feature updates Learn more New to Smart+: Campaign Optimization for Paid and Organic Traffic Last updated: June 2026 Boost conversions by uniting paid and organic content with Smart+ campaign optimization. | — | Removed |
| 4 | Add anchor links to organic videos, drive action from discovery, and optimize performance across TikTok. | — | Removed |
| 5 | Ad optimization New product launches Learn more Reach high-intent players with TikTok Growth Max: Mini Games Last updated: June 2026 We're excited to introduce TikTok Growth Max: Mini Games, a new way for you to promote your games directly within the TikTok app. | — | Removed |
| 6 | Now, you can connect with a vibrant community of players and drive immediate engagement without them ever having to leave TikTok. | — | Removed |
| 7 | Ad objectives New product launches Learn more Help Center Guide Advertisers Sellers Creators & Partners Developers Getting started Ad creation Ad formats Ad objectives Ad optimization Measurement Payment and billing Policies and security Sell on TikTok Shop Advertise your TikTok Shop Collaborate with creators Creators Creative Partners Find comprehensive guides for TikTok API for Business Jump to the developer portal Popular Articles About TikTok Shop Ads in TikTok Ads Manager TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. | — | Removed |
| 8 | It's automatically available to all advertisers in Brazil, France, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States, and Vietnam. | — | Removed |
| 9 | Note : TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source. | — | Removed |
| 10 | About Self-Attributing Network (SAN) integration with MMPs Important note: Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued. | — | Removed |
| 11 | If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. | — | Removed |
| 12 | Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration. | — | Removed |
| 13 | Learn how to migrate your app to SAN integration today. | — | Removed |
| 14 | All new apps can only use SAN integration. | — | Removed |
| 15 | Learn how to connect your new app to TikTok Ads Manager on SAN integration . | — | Removed |
| 16 | Learn how to check if your app in on SAN integration . | — | Removed |
| 17 | How to create a lead generation campaign with an Instant Form If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management. | — | Removed |
| 18 | Learn how to create a lead generation campaign with your own website . | — | Removed |
| 19 | Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. | — | Removed |
| 20 | TikTok's Instant Form solution allows: Decreased user form friction Building customer and email lists Instant lead capture Real-time Customer Relationship Management (CRM) system sync Multiple form templates to choose from based on your specific lead generation needs. | — | Removed |
| 21 | TikTok Ads Best Practices Use this article as a starting point for best practices and tips to help you with your TikTok Ads. | — | Removed |
| 22 | Click the appropriate link to jump to the specific best practice. | — | Removed |
| 23 | Learn more about Industry Best Practices . | — | Removed |
| 24 | About Product Shopping Ads With Product Shopping Ads, you can create ads that use product images and information from your products' Product Details Page to appear on the TikTok feed, Shop Tab and Search. | — | Removed |
| 25 | When someone sees your Product Shopping Ad, they can click your ad to view a Product Details Page and decide to buy your product. | — | Removed |
| 26 | About Split Testing Split testing in TikTok Ads Manager allows you to test two different versions of your ads to determine which one performs best. | — | Removed |
| 27 | You can use split tests to keep the other variables the same and split your audience into two equal groups, with each group seeing only one ad group in order to draw a statistical conclusion about your ad performance and optimize future campaigns. | — | Removed |
| 28 | You can test the following variables: Targeting Placement Bidding and Optimization Budget Strategy Creative Assets Catalog Creative Custom (campaign level tests for a combination of variables) Smart+ Resources TikTok Shop Academy TikTok Help Center TikTok Academy TikTok for Business Creative Center Terms & Policies Privacy ©2026 TikTok For Business Log in for personalized support Log in Language English 中文（简体） Ελληνικά Tiếng Việt Italiano العربية Svenska Polski Eesti Bahasa Indonesia Español English (UK) Pусский Türkçe Latviešu Lietuvių ภาษาไทย Slovenščina Español (Latinoamérica) Français Български Čeština Hrvatski Deutsch Português (Brasil) 日本語 한국어 Slovenčina Bahasa Melayu Nederlands This article is available in languages other than those in the default language list. | — | Removed |
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