Old version
May 23, 2026 00:02 UTC
81801d50d7c676515011cc2d5d063066c2e5604990acb0e30a2decd1544990a4
CA-V-002892
New version
May 27, 2026 02:06 UTC
f493c3729767e5234ca1b6b0dae72bf82ab0f5469644c37bb3870491012fc7f1
CA-V-003021
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Change Summary
OpenAI removed specific language about collecting advertiser data for ad targeting on free and paid tiers, but simultaneously removed user-facing controls for managing ad personalization. The policy now consolidates ad-related purposes under broader direct marketing language without explicitly describing data sources or granular user controls. This represents a net shift from specific ad-targeting disclosure toward more general marketing authority.
medium severity
2 Sentences added
6 Sentences removed
10 Sentences modified
155 Sentences before
151 Sentences after
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Removed
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BeforeAfter
0US privacy policy | OpenAI Table of contents 1.0Privacy policy | OpenAI Table of contents 1.
13Useful resources Select language English (United States) العربية አማርኛ հայերեն বাংলা bosanski български မြန်မာ català hrvatski čeština dansk Nederlands eesti فارسی suomi français (Canada) français (France) ქართული Deutsch Ελληνικά ગુજરાતી हिन्दी magyar íslenska Indonesia Gaeilge italiano 日本語 ಕನ್ನಡ Kazakh 한국어 latviešu lietuvių Macedonian Melayu മലയാളം Malti मराठी Mongolian norsk bokmål polski português (Brasil) português (Portugal) română русский slovenčina slovenščina српски (Србија) Soomaali español (Latinoamérica) español (España) Kiswahili svenska Filipino தமிழ் తెలుగు ไทย Türkçe українська اردو Tiếng Việt 中文 (中国) 中文 (台灣) 中文 (香港) Updated: May 18, 2026 US privacy policy ( Previous version ⁠ ) For individuals in the European Economic Area, United Kingdom, and Switzerland, you can read this version of our Privacy Policy.13Useful resources Select language English (United States) العربية አማርኛ հայերեն বাংলা bosanski български မြန်မာ català hrvatski čeština dansk Nederlands eesti فارسی suomi français (Canada) français (France) ქართული Deutsch Ελληνικά ગુજરાતી हिन्दी magyar íslenska Indonesia Gaeilge italiano 日本語 ಕನ್ನಡ Kazakh 한국어 latviešu lietuvių Macedonian Melayu മലയാളം Malti मराठी Mongolian norsk bokmål polski português (Brasil) português (Portugal) română русский slovenčina slovenščina српски (Србија) Soomaali español (Latinoamérica) español (España) Kiswahili svenska Filipino தமிழ் తెలుగు ไทย Türkçe українська اردو Tiếng Việt 中文 (中国) 中文 (台灣) 中文 (香港) Updated: April 28, 2026 Privacy policy For individuals in the European Economic Area, United Kingdom, and Switzerland, you can read this version ⁠ of our Privacy Policy.
14For individuals in the Republic of Korea, please refer to the Korea Addendum ⁠ .
42We may receive information from advertisers and other data partners, which we use for purposes including to help us measure and improve the effectiveness of ads shown to Free and Go users on our Services.Removed
43For example, we could receive information about purchases you make from these advertisers.Removed
46How we use Personal Data We use Personal Data for the following purposes: To provide, analyse, and maintain our Services, for example to respond to your questions for ChatGPT; To improve and develop our Services and conduct research, for example to develop new features; To personalize and customize your experience across our Services, for example to provide you with more relevant Content; For Free and Go users, to personalize the ads you see on our Services (subject to your settings), and to measure the effectiveness of ads shown on our Services.45How we use Personal Data We use Personal Data for the following purposes: To provide, analyse, and maintain our Services, for example to respond to your questions for ChatGPT; To improve and develop our Services and conduct research, for example to develop new features; To personalize and customize your experience across our Services, for example to provide you with more relevant Content; To communicate with you, including to respond to your questions, and send you information about our Services and events, for example about changes or improvements to the Services; To promote our products and services to you through direct marketing and on third-party properties, and to assess the effectiveness of those efforts, subject to your choices and controls ( learn more ⁠ (opens in a new window) ); Identify your contacts who use our Services when you choose to connect your contacts and update you if they join our Services later; To prevent fraud, illegal activity, or misuses of our Services, and to protect the security of our systems and Services, including by monitoring any Content submitted or exchanged on our platforms (learn more here ⁠ ); and To comply with legal obligations and to protect the rights, privacy, safety, or property of our users, OpenAI, or third parties, for instance to prevent harm to you or others, or to estimate your age to give you an age-appropriate experience.
47Learn more ⁠ (opens in a new window) about ads on our services; To communicate with you, including to respond to your questions, and send you information about our Services and events, for example about changes or improvements to the Services; To promote our products and services to you through direct marketing and on third-party properties, and to assess the effectiveness of those efforts, subject to your choices and controls ( learn more ⁠ (opens in a new window) ); Identify your contacts who use our Services when you choose to connect your contacts and update you if they join our Services later; To prevent fraud, illegal activity, or misuses of our Services, and to protect the security of our systems and Services, including by monitoring any Content submitted or exchanged on our platforms (learn more here ⁠ ); and To comply with legal obligations and to protect the rights, privacy, safety, or property of our users, OpenAI, or third parties, for instance to prevent harm to you or others, or to estimate your age to give you an age-appropriate experience.Removed
87Depending on applicable law, you may be able to choose which cookies are used when you use our Services, and you can make choices about the use of your information for purposes of promoting our products and services to you on third-party properties (l earn more ⁠ (opens in a new window) ).85Depending on applicable law, you may be able to choose which cookies are used when you use our Services, and you can make choices about the use of your information for purposes of promoting our products and services to you on third-party properties ( learn more ⁠ (opens in a new window) ).
88For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.Removed
99You can exercise some of these rights through your OpenAI account using the tools described in the Data controls ⁠ section, or you can submit your request through privacy.openai.com ⁠ (opens in a new window) or to dsar@openai.com ⁠ .96You can exercise some of these rights through your OpenAI account using the tools described in the Data controls section, or you can submit your request through privacy.openai.com ⁠ (opens in a new window) or to dsar@openai.com .
100You can contact our data protection officer at dpo@openai.com ⁠ .97You can contact our data protection officer at dpo@openai.com .
104If you notice that ChatGPT output contains factually inaccurate information about you and you would like to request a correction or removal of the information, you can submit these requests through privacy.openai.com ⁠ (opens in a new window) or to dsar@openai.com ⁠ , and we will consider your request based on applicable law and the technical capabilities of our models.101If you notice that ChatGPT output contains factually inaccurate information about you and you would like to request a correction or removal of the information, you can submit these requests through privacy.openai.com ⁠ (opens in a new window) or to dsar@openai.com , and we will consider your request based on applicable law and the technical capabilities of our models.
122Category of Personal Data Use of Personal Data Disclosure of Personal Data We collect the following information, as described above: Identifiers, such as your name, contact details, IP address, and other device identifiers Commercial information, such as your transaction history Network activity information, such as how you interact with our Services, including Log Data, Usage Data, and information about the device you use to access the Services Content, including your prompts and content you upload to the Services and interactions and messages with other users Communication Information, such as your contact information when you send us email Contact Data if you choose to connect your device contacts Geolocation data, such as the general area from which your device accesses our Services based on information like its IP address, or precise location information you choose to provide Other Account Information, such as your account credentials, and payment information, date of birth, and profile picture Other Information You Provide, such as if you choose to participate in our events or surveys or when you provide us or a vendor operating on our behalf with information to establish your identity or age.119Category of Personal Data Use of Personal Data Disclosure of Personal Data We collect the following information, as described above: Identifiers, such as your name, contact details, IP address, and other device identifiers Commercial information, such as your transaction history Network activity information, such as how you interact with our Services, including Log Data, Usage Data, and information about the device you use to access the Services Content, including your prompts and content you upload to the Services and interactions and messages with other users Communication Information, such as your contact information when you send us email Contact Data if you choose to connect your device contacts Geolocation data, such as the general area from which your device accesses our Services based on information like its IP address, or precise location information you choose to provide Other Account Information, such as your account credentials, payment information, date of birth, and profile picture Other Information You Provide, such as if you choose to participate in our events or surveys or when you provide us or a vendor operating on our behalf with information to establish your identity or age.
123We use this information for the following purposes, as described above: Provide, analyze, and maintain our Services Improve and develop our Services and conduct research, including using your Content to train our models (subject to your control) To personalize and customize your experience across our Services For Free and Go users, subject to your controls, to personalize the ads you see on our Services and measure the effectiveness of ads shown on our Services.120We use this information for the following purposes, as described above: Provide, analyze, and maintain our Services Improve and develop our Services and conduct research, including using your Content to train our models (subject to your control) To personalize and customize your experience across our Services Communicate with you, including to respond to your questions, and send you information about our Services and events, for example about changes or improvements to the Services or offers or information that may interest you To identify your contacts who use our Services when you choose to connect your contacts and update you if they join our Services later.
124Learn more.Removed
125Communicate with you, including to respond to your questions, and send you information about our Services and events, for example about changes or improvements to the Services or offers or information that may interest you To identify your contacts who use our Services when you choose to connect your contacts and update you if they join our Services later.Removed
131If you’re not logged in, you can opt out within Settings > Data Controls on ChatGPT or using the Your Privacy Choices link ⁠ on our website.126If you’re not logged in, you can opt out using the Manage Cookies link on our website.
132You can exercise these privacy rights described in this section by submitting a request through privacy.openai.com ⁠ (opens in a new window) or to dsar@openai.com .
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