Version comparison

Meta Advertising Policies

Meta Ads · May 5, 2026 10:44 UTC vs July 23, 2026 01:18 UTC
Old version
May 5, 2026 10:44 UTC
e6577331ee2b2eb11b1e16ff70f33ef7b76e22cdd5f2706fcea82a7b9efd7f8e
CA-V-002204
New version
July 23, 2026 01:18 UTC
1c2d40022c7a62770f96321159a2a875432f7f9eca4713beaddf32523bded012
CA-V-005215
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Change Summary
Meta Ads removed Weight Loss and Cosmetic Products and Procedures as a separate category in its Health and Wellness advertising policy, detected on July 23, 2026. Weight loss and weight gain product ads are now covered under a general Health and Wellbeing category with the same 18+ age targeting requirement. The policy also removed specific prohibitions on ads that imply negative self-perception or declare a perfect body type, replacing this language with a reference to unnamed prohibited claims outlined elsewhere in the policy.
low severity
0 Sentences added
0 Sentences removed
3 Sentences modified
233 Sentences before
233 Sentences after
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BeforeAfter
86Learn more Health and Wellness This policy covers two categories of ads: Weight Loss and Cosmetic Products and Procedures, and Adult Products and Reproductive Health.86Learn more Health and Wellness This policy covers two categories of ads: Adult Products and Reproductive Health.
87Weight Loss and Cosmetic Products and Procedures Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older.87Health and Wellbeing Ads promoting or marketing dietary, health or weight loss or weight gain products and services must be targeted to people at least 18 years or older.
89Ads must not imply or attempt to generate negative self-perception or declare there is a perfect body type or appearance one should aspire to in order to promote diet, weight loss, cosmetic procedures or any other health-related products.89Ads must not contain certain claims prohibited by our policy, as outlined below.
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