Version comparison

Meta Advertising Policies

Meta Ads · May 5, 2026 06:36 UTC vs May 5, 2026 10:44 UTC
Old version
May 5, 2026 06:36 UTC
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CA-V-001305
New version
May 5, 2026 10:44 UTC
e6577331ee2b2eb11b1e16ff70f33ef7b76e22cdd5f2706fcea82a7b9efd7f8e
CA-V-002204
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Change Summary
Meta Ads updated its Advertising Standards policy document on May 5, 2026 with primarily editorial changes. The updates include spelling corrections (changing 'behaviour' to 'behavior' and 'organisations' to 'organizations'), grammatical refinements (adjusting punctuation and phrasing for clarity), and minor capitalization standardization. These changes do not alter the substantive rights, obligations, or restrictions that govern advertising on Meta's platform.
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3Our Advertising Standards also provide guidance on advertiser behaviour that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page or user account).3Our Advertising Standards also provide guidance on advertiser behavior that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page or user account).
4If you think that your ad was mistakenly rejected, or if you think that your Business Account or its assets were mistakenly restricted, you can request a review of either decision in Account Quality .4If you think your ad was mistakenly rejected, or if you think your Business Account or its assets were mistakenly restricted, you can request a review of either decision in Account Quality .
6Click the links below to learn more about: Privacy violations and personal attributes Sexually suggestive content Advertising restrictions on business assets 2.6Click the links below to learn more about: Privacy Violations and Personal Attributes Sexually suggestive content Advertising restrictions on business assets 2.
8To help keep both businesses and organisations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across Meta technologies.8To help keep both businesses and organizations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across Meta technologies.
10Our advertising policy principles Our policies are guided by our company's core values and the following principles: PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices and not sell illegal or unsafe substances.10Our advertising policy principles Our policies are guided by our company’s core values and the following principles: PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.
12PROMOTING POSITIVE USER EXPERIENCES Because ads may be delivered to people in their Feed from Pages or accounts they don't follow, we want to help ensure that the ads don't detract from the overall experience across our technologies.12PROMOTING POSITIVE USER EXPERIENCES Because ads may be delivered to people in their Feed from Pages or accounts they don’t follow, we want to help ensure that the ads don’t detract from the overall experience across our technologies.
13For that reason, we prohibit ads containing shocking, sensational or excessively violent content, certain adult content and profanity.13For that reason, we prohibit ads containing shocking, sensational, or excessively violent content, certain adult content and profanity.
14We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health-related products.14We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health related products.
15PROMOTING TRANSPARENCY We strive to make advertising more transparent and to give people more information about the ads that they see.15PROMOTING TRANSPARENCY We strive to make advertising more transparent and to give people more information about the ads they see.
19We also have an Info and Ads section on all Facebook Pages where people are able to click to see active ads that a Page is running to help keep advertisers accountable.19We also have an Info and Ads section on all Facebook Pages where people are able to click to see active ads a Page is running to help keep advertisers accountable.
21Beyond reviewing individual ads, we also monitor and investigate advertiser behaviour, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other Meta policies and terms.21Beyond reviewing individual ads, we also monitor and investigate advertiser behavior, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other Meta policies and terms.
23It is an advertiser's responsibility to understand and comply with our policies outlined in Meta's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws, regulations and, where applicable, self-regulatory advertising codes .23It is an advertiser’s responsibility to understand and comply with our policies outlined in Meta’s Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws, regulations and, where applicable, self-regulatory advertising codes .
24Advertisers whose ads are rejected will typically be provided an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe that their ad was incorrectly rejected.24Advertisers whose ads are rejected will typically be provided an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.
25People can report ads if they believe that they violate our policies.25People can report ads if they believe they violate our policies.
29During this review, the status of the ad will be "In review".29During this review, the status of the ad will be “In review.” Additionally, ads may be reviewed again, including after they are live.
30In addition, ads may be reviewed again, including after they've gone live.30You can find more information in our Business Help Center.
31You can find more information in our Business Help Centre.—Removed
33This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad's associated landing page or other destinations, among other information.32This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.
34Business asset review We also review and take action on an advertiser's Business Account or its assets (ad accounts, Pages and user accounts).33Business asset review We also review and take action on an advertiser’s Business Account or its assets (ad accounts, Pages and user accounts).
36Outcome of review If a violation is found at any point in the review process, the ad will be rejected and the Business Account or its assets may be restricted.35Outcome of review If a violation is found at any point in the review process, the ad will be rejected, and the Business Account or its assets may be restricted.
37Lower-quality ads that do not necessarily violate our policies may experience an impact on performance.36Lower quality ads which do not necessarily violate our policies may experience impacted performance.
38You can find more information about how quality may affect your ad in our Business Help Centre.37You can find more information about how quality may affect your ad in our Business Help Center.
39If a Business Account or its assets (ad account, Page or user account) is restricted, that account or asset can't be used to advertise across our technologies.38If a Business Account or its assets (ad account, Page or user account) is restricted, that account or asset can’t be used to advertise across our technologies.
46Request another review If you believe that the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.45Request another review If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.
50Child sexual exploitation, abuse and nudity Ads must not contain content that sexually exploits or endangers children.49Child Sexual Exploitation, Abuse, and Nudity Ads must not contain content that sexually exploits or endangers children.
51When we become aware of apparent child exploitation, we report it to the National Centre for Missing and Exploited Children (NCMEC), in compliance with applicable law.50When we become aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC), in compliance with applicable law.
52Learn more Coordinating harm and promoting crime Ads must not facilitate, organise, promote or admit to certain criminal or harmful activities targeted at people, businesses, property or animals.51Learn more Coordinating Harm and Promoting Crime Ads must not facilitate, organize, promote or admit to certain criminal or harmful activities targeted at people, businesses, property or animals.
53Learn more Dangerous Organisations and Individuals Ads must not contain praise, support or representation of individuals or groups designated by Meta as Dangerous Organisations and Individuals.52Learn more Dangerous Organizations and Individuals Ads must not contain praise, support or representation of individuals or groups designated by Meta as Dangerous Organizations and Individuals.
54Learn more Discriminatory practices Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.53Learn more Discriminatory Practices Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
56This means that advertisers may not: (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting); or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads.55This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads.
58These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment and financial products and services.57These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment, and financial products and services.
59Any United States advertiser or advertiser targeting the United States, Canada or certain parts of Europe that is running financial products and services, housing or employment ads must self identify as a Special Ad Category , as it becomes available, and run such ads with approved targeting options.58Any United States advertiser or advertiser targeting the United States, Canada or certain parts of Europe that is running financial products and services, housing or employment ads , must self identify as a Special Ad Category , as it becomes available, and run such ads with approved targeting options.
60Additional information and resources on United States non-discrimination laws: US Department of Housing and Urban Development US Equal Employment Opportunity Commission Consumer Financial Protection Bureau American Civil Liberties Union Leadership Conferences on Civil and Human Rights Department of Justice – Civil Rights Division National Fair Housing Alliance Disclaimer: This guide is not a substitute for legal advice.59Additional information and resources on United States non-discrimination laws: U.S. Department of Housing and Urban Development U.S. Equal Employment Opportunity Commission Consumer Financial Protection Bureau American Civil Liberties Union Leadership Conferences on Civil and Human Rights Department of Justice – Civil Rights Division National Fair Housing Alliance Disclaimer: This guide is not a substitute for legal advice.
64Learn more Locally Illegal Content, Products or Services Ads that are reported by a government, a court order, non-governmental organisations or members of the public as violating local law may be removed.63Learn more Locally Illegal Content, Products or Services Ads that are reported by a government, a court order, non-governmental organizations or members of the public as violating local law may be removed.
65Learn more Misinformation Ads must comply with the Community Standard on Misinformation .64Learn more Misinformation Ads Must Comply with the Community Standard on Misinformation .
66Meta prohibits ads that include content debunked by third-party fact-checkers.65Meta prohibits ads that include content debunked by third-party fact checkers.
68Find out more about our fact-checking programme .67Find out more about our fact-checking program .
70Learn more Vaccine discouragement Ads must not discourage people from vaccination or advocate against vaccines.69Learn more Vaccine Discouragement Ads must not discourage people from vaccination or advocate against vaccines.
71Learn more Fraud, Scams and Deceptive Practices Content that may deceive or mislead people.70Learn more Fraud, Scams, and Deceptive Practices Content that may deceive or mislead people.
72Fraud, Scams and Deceptive Practices Ads must comply with the Community Standard on Fraud, Scams and Deceptive Practices .71Fraud, Scams and Deceptive Practices Ads Must Comply with the Community Standard on Fraud, Scams and Deceptive Practices .
74When we detect that advertisers are engaging in potentially suspicious behaviour, including potential inauthentic behaviour, or are running ads in certain categories likely to be targeted by scammers, we may require those advertisers to complete additional verification processes.73When we detect that advertisers are engaging in potentially suspicious behavior, including potential inauthentic behavior, or are running ads in certain categories likely to be targeted by scammers, we may require those advertisers to complete additional verification processes.
75Learn more Restricted goods and services Content that may have a negative impact on people's health and safety.74Learn more Restricted goods and services Content that may negatively impact people's health and safety.
76Alcohol Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Meta's targeting requirements and applicable local laws.75Alcohol Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Meta's targeting requirements and applicable local laws.
84In order to seek permission, please fill in this form to begin your application process.83In order to seek permission, please fill out this form to begin your application process.
90Ads must not imply or attempt to generate negative self-perception or declare that there is a perfect body type or appearance one should aspire to in order to promote diet, weight loss, cosmetic procedures or any other health-related products.89Ads must not imply or attempt to generate negative self-perception or declare there is a perfect body type or appearance one should aspire to in order to promote diet, weight loss, cosmetic procedures or any other health-related products.
91Learn more Historical Artefacts Ads must not promote the sale of historic artefacts.90Learn more Historical Artifacts Ads must not promote the sale of historic artifacts.
95Learn more Sale of Non-endangered Animals and Endangered Species Ads must not promote, donate or gift products derived from threatened or extinct or endangered species.94Learn more Sale of Non-Endangered Animals and Endangered Species Ads must not promote, donate, or gift products derived from threatened or extinct or endangered species.
98Ads may offer live non-endangered animals solely within the context of donations, rehoming or adoptions.97Ads may offer live non-endangered animals solely within the context of donations, rehoming, or adoptions.
100Learn more Tobacco and related products Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia.99Learn more Tobacco and Related Products Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia.
101Ads must not promote Electronic Nicotine delivery devices, such as electronic cigarettes, vaporisers or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products.100Ads must not promote Electronic Nicotine delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products.
102Ads may only promote cessation products approved by either the World Health Organization or the US Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.101Ads may only promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.
105Learn more Drugs and Pharmaceuticals Advertisers can't run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.104Learn more Drugs and Pharmaceuticals Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.
106Ads promoting prescription drugs, over-the-counter medicines and cannabis derived products must follow specific requirements outlined in the policy below.105Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
110Learn more Financial and insurance products and services Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or older and must not directly request the input of any personally identifiable information or certain types of financial information.109Learn more Financial and Insurance Products and Services Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information or certain types of financial information .
113Learn more about the authorisation process in our Business Help Centre .112Learn more about the authorization process in our Business Help Center .
116For more information, see our Business Help Centre .115For more information, see our Business Help Center .
117Learn more Online gambling and games Meta defines online gambling and games as any product or service where anything of monetary value is included as part of a method of entry and prize.116Learn more Online Gambling and Games Meta defines online gambling and games as any product or service where anything of monetary value is included as part of a method of entry and prize.
119Authorised advertisers must follow all applicable laws and include targeting criteria consistent with Meta's targeting requirements.118Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s targeting requirements.
121Learn more in our Business Help Centre .120Learn more in our Business Help Center .
123Adult Nudity and Sexual Activity Ads must comply with the Community Standards on Adult Nudity and Sexual Activity.122Adult Nudity and Sexual Activity Ads Must Comply with the Community Standards on Adult Nudity and Sexual Activity.
126Learn more Adult sexual exploitation Ads must comply with the Community Standard on Adult Sexual Exploitation.125Learn more Adult Sexual Exploitation Ads Must Comply with the Community Standard on Adult Sexual Exploitation.
127Ads must not display, advocate for or coordinate sexual acts with non-consenting parties to avoid facilitating non-consensual sexual acts.126Ads must not display, advocate for, or coordinate sexual acts with non-consenting parties to avoid facilitating non-consensual sexual acts.
128Learn more Adult sexual solicitation and sexually explicit language Ads must not contain content that facilitates sexual encounters, commercial sexual services between adults or content asking for or offering pornographic content.127Learn more Adult Sexual Solicitation and Sexually Explicit Language Ads must not contain content that facilitates sexual encounters, commercial sexual services between adults, or content asking for or offering pornographic content.
130Learn more Bullying and harassment Ads must not contain attacks that are meant to degrade or shame public and private individuals.129Learn more Bullying and Harassment Ads must not contain attacks that are meant to degrade or shame public and private individuals.
133Learn more Privacy violations and personal attributes Ads must comply with the Community Standard on Privacy Violations .132Learn more Privacy Violations and Personal Attributes Ads Must Comply with the Community Standard on Privacy Violations .
136This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record or name.135This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
138Learn more Suicide, Self-injury and Eating Disorders Ads must comply with the Community Standard on Suicide, Self-injury and Eating Disorders.137Learn more Suicide, Self-Injury, and Eating Disorders Ads Must Comply with the Community Standard on Suicide, Self-Injury, and Eating Disorders.
139Ads must not encourage suicide, self-injury or eating disorders, including fictional content such as memes or illustrations and any such content that is graphic, regardless of context.138Ads must not encourage suicide, self-injury, or eating disorders, including fictional content such as memes or illustrations and any such content which is graphic, regardless of context.
140In addition, ads must not mock victims or survivors of suicide, self-injury or eating disorders, as well as real-time depictions of suicide, self-injury or eating disorders.139In addition, Ads must not mock victims or survivors of suicide, self-injury or eating disorders, as well as real time depictions of suicide, self-injury, or eating disorders.
142Third-party Intellectual Property Infringement Ads may not contain content that violates the intellectual property rights of any third party, including copyright , trademark or other legal rights.141Third-Party Intellectual Property Infringement Ads may not contain content that violates the intellectual property rights of any third party, including copyright , trademark or other legal rights.
143This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company's products to imitate a genuine product.142This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
144Learn more Using Meta Intellectual Property Licences Ads must comply with the Community Standard on using Meta Intellectual Property And Licences.143Learn more Using Meta Intellectual Property Licenses Ads Must Comply with the Community Standard on Using Meta Intellectual Property and Licenses.
145Ads must not use Meta Intellectual Property and Licences in a manner that violates the Community Standards and guidelines in the Brand Resource Centre .144Ads must not use Meta Intellectual Property and Licenses in a manner that violates the Community Standards and guidelines in the Brand Resource Center .
147Ads about social issues, elections or politics Advertisers can run ads about social issues, elections or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by Meta.146Ads about Social Issues, Elections or Politics Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta.
149In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting – click here for more .148In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more .
150Learn more Product- and format-specific policies Content associated with additional format-specific requirements.149Learn more Product and format-specific policies Content associated with additional format-specific requirements.
151Video ads Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below: Disruptive Content Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.150Video Ads Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below: Disruptive Content Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
152Entertainment-related Restrictions Ads for film trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission from Meta and must target people who are 18 years or older.151Entertainment Related Restrictions Ads for movie trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission from Meta and must target people who are 18 years or older.
153Excessive depictions of the following content within these ads are not allowed: Drug and alcohol use Adult content Profanity Violence and gore Lead ads Advertisers must not create lead ads questions to request the following types of information without our prior written permission.152Excessive depictions of the following content within these ads are not allowed: Drugs and alcohol use Adult content Profanity Violence and gore Lead Ads Advertisers must not create lead ads questions to request the following types of information without our prior written permission.
155Account numbers Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission. 2.154Account numbers Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission. 2.
157NOT ALLOWED Lead ad form fields enquiring whether or not a person has been charged with or convicted of a crime 3.156NOT ALLOWED Lead ad form fields inquiring whether a person has been charged with or convicted of a crime 3.
158Financial information Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.157Financial information Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
159NOT ALLOWED Lead ad form fields enquiring whether or not a person has declared bankruptcy Lead ad form fields enquiring whether or not a person has personal debt, or how much debt they've accumulated Lead ad form fields requesting identifying information that would provide insight into a person's financial status 4.158NOT ALLOWED Lead ad form fields inquiring whether a person has declared bankruptcy Lead ad form fields inquiring whether a person has personal debt, or how much debt they've accumulated Lead ad form fields requesting identifying information that would provide insight into a person's financial status 4.
160Government-issued identifiers Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission. 5.159Governmental issued identifiers Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission. 5.
161Health information Ads must not request health information, including information on physical health, mental health, medical treatments, medical conditions or disabilities, without our prior permission.160Health information Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
162NOT ALLOWED Lead ad form fields enquiring whether or not a person has experienced mental health issues, such as depression or anxiety Lead ad form fields enquiring about a person's current or past disabilities, such as whether or not a person uses a wheelchair 6.161NOT ALLOWED Lead ad form fields inquiring whether a person has experienced mental health issues, such as depression or anxiety Lead ad form fields inquiring about a person's current or past disabilities, such as whether a person uses a wheelchair 6.
164NOT ALLOWED Lead ad form fields requesting a person's insurance company name or details Lead ad form fields enquiring whether or not a person is insured or carries certain forms of insurance 7.163NOT ALLOWED Lead ad form fields requesting a person's insurance company name or details Lead ad form fields inquiring whether a person is insured or carries certain forms of insurance 7.
166NOT ALLOWED Lead ad form fields asking how a person plans to vote or has voted in previous elections Lead ad form fields asking whether or not a person supports a political candidate 8.165NOT ALLOWED Lead ad form fields asking how a person plans to vote or has voted in previous elections Lead ad form fields asking whether a person supports a political candidate 8.
167Race or ethnicity Ads must not request information regarding the race or ethnicity without our prior permission.166Race or ethnicity Ads must not request information regarding race or ethnicity without our prior permission.
168NOT ALLOWED Lead ad form fields enquiring whether or not a person identifies as African-American, Hispanic, Asian or Caucasian 9.167NOT ALLOWED Lead ad form fields inquiring whether a person identifies as African American, Hispanic, Asian or Caucasian 9.
170NOT ALLOWED Lead ad form fields enquiring whether or not a person identifies as Christian Lead ad form fields enquiring whether or not a person supports the death penalty 10.169NOT ALLOWED Lead ad form fields inquiring whether a person identifies as Christian Lead ad form fields inquiring whether a person supports the death penalty 10.
172NOT ALLOWED Lead ad form fields enquiring about a person's sexual history Lead ad form fields enquiring whether or not a person has engaged in group or same-sex activity 11.171NOT ALLOWED Lead ad form fields inquiring about a person's sexual history Lead ad form fields inquiring whether a person has engaged in group or same-sex activity 11.
173Prefill questions Ads must not request the same or substantially similar information that an advertiser could use a prefill question to request.172Prefill questions Ads must not request the same or substantially similar information that an advertiser could use a Prefill Question to request.
174ALLOWED Use the existing "date of birth" prefill question to learn a person's age NOT ALLOWED New form fields designed to request information already included in an existing prefill question 12.173ALLOWED Use the existing "Date of Birth' Prefill Question to learn a person's age NOT ALLOWED New form fields designed to request information already included in an existing Prefill Question 12.
176NOT ALLOWED Lead ad form fields enquiring whether or not a person is a union member, or to which union they belong 13.175NOT ALLOWED Lead ad form fields inquiring whether a person is a union member, or to which union they belong 13.
179NOT ALLOWED Ask a person to create a username and set a password in a Lead Ad Targeting Advertisers must not use targeting options to discriminate against, harass, provoke or disparage people or to engage in predatory advertising practices.178NOT ALLOWED Ask a person to create a username and set a password in a Lead Ad Targeting Advertisers must not use targeting options to discriminate against, harass, provoke, or disparage people or to engage in predatory advertising practices.
181Relevance Ads must clearly represent the company, product, service or brand that is being advertised.180Relevance Ads must clearly represent the company, product, service, or brand that is being advertised.
185Branded content Ads promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool.184Branded Content Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool.
187When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third-party product, brand or business partner).186When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).
188Advertising policies affecting business assets Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise, on an advertiser's Business Account or its assets, such as ad accounts, Pages and user accounts for violating the below policies.187Advertising policies affecting business assets Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise, on an advertiser’s Business Account or its assets, such as ad accounts, Pages and user accounts for violating the below policies.
190If we detect signals of possible misrepresentation, suspicious activity or inauthentic behaviour in your ad content, you may be required to complete a verification process.189If we detect signals of possible misrepresentation, suspicious activity, or inauthentic behavior in your ad content, you may be required to complete a verification process.
191If you believe that your ad account, user account, Page or Business Account was incorrectly restricted, you can request a review of the decision in Account Quality Account Integrity Business assets must comply with the Community Standard on Account Integrity .190If you believe your ad account, user account, Page or Business Account was incorrectly restricted, you can request a review of the decision in Account Quality Account Integrity Business assets must comply with the Community Standard on Account Integrity .
192Learn more Inauthentic behaviour Business assets must comply with the Community Standard on Inauthentic Behaviour .191Learn more Inauthentic Behavior Business assets must comply with the Community Standard on Inauthentic Behavior .
194Ads must not use phishing or social engineering techniques to capture others' sensitive information, and must not promote or link to malicious code – such as malware or spyware.193Ads must not use phishing or social engineering techniques to capture others’ sensitive information, and must not promote or link to malicious code - such as malware or spyware.
196Learn more User requests Requests for removal of business assets must comply with the Community Standard on User Requests .195Learn more User Requests Requests for Removal of Business Assets must comply with the Community Standard on User Requests .
197Learn more Data use restrictions Ensure that any ad data collected, received or derived from your Facebook or Instagram ad ("Meta advertising data") is only shared with someone acting on your behalf, such as your service provider.196Learn more Data use restrictions Ensure any ad data collected, received or derived from your Facebook or Instagram ad (“Meta advertising data”) is only shared with someone acting on your behalf, such as your service provider.
198You are responsible for ensuring that your service providers protect any Meta advertising data or any obtained from us, limit their use of all of that information and keep it confidential and secure.197You are responsible for ensuring your service providers protect any Meta advertising data or any obtained from us, limit their use of all of that information, and keep it confidential and secure.
199Don't use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorised by Meta) and only to assess the performance and effectiveness of your Meta advertising campaigns.198Don’t use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Meta) and only to assess the performance and effectiveness of your Meta advertising campaigns.
200Don't use Meta advertising data, including the targeting criteria for your ad, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser computer or device.199Don’t use Meta advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
201Don't transfer any Meta advertising data (including anonymous, aggregate or derived data) to any ad network, ad exchange, data broker or other advertising or monetisation-related service.200Don't transfer any Meta advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
202Things you should know The Advertising Policies apply to: (1) ads and commercial content served by or purchased through Meta, on or off the Meta services, including ads purchased under AAAA/IAB Standard Terms and Conditions; (2) ads appearing within apps on Meta; and (3) ads on Instagram.201Things you should know The Advertising Policies apply to (1) ads and commercial content served by or purchased through Meta, on or off the Meta services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Meta, and (3) ads on Instagram.
203Your use of Meta's advertising products and services is part of "Meta" under Meta's Statement of Rights and Responsibilities ( https://www.facebook.com/legal/terms , the "SRR") and is subject to the SRR.202Your use of Meta’s advertising products and services is part of “Meta” under Meta’s Statement of Rights and Responsibilities ( https://www.facebook.com/legal/terms , the “SRR”) and is subject to the SRR.
206Failure to comply may result in a variety of consequences, including the cancellation of ads that you have placed and termination of your account.205Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
216You must not change the advertiser or client associated with an established ad account.215You must not change the advertiser or client associated with an established ad account; set up a new account.
217You must set up a new account.—Removed
222We reserve the right to reject, approve or remove any ad for any reason, at our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.220We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
226In order for Meta to be able to meet its obligations, when creating an ad, you are required to provide the following information in the associated text fields: Beneficiary field : The full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.224In order for Meta to be able to meet its obligations, when creating an ad, you are required to provide the following information in the associated text fields: Beneficiary field : the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.
227Payor field (if different from above) : The full legal name of the person, company, business, charity or institution who paid for the ad.225Payor field (if different from above) : the full legal name of the person, company, business, charity or institution who paid for the ad.
228You are responsible for ensuring that this information is complete, accurate and up to date for each ad that you submit to Meta, and that it remains so for the entirety of the period during which the ad is running.226You are responsible for ensuring that this information is complete, accurate and up-to-date for each ad that you submit to Meta, and that it remains so for the entirety of the period during which the ad is running.
234What to do if your ad is rejected or if your business asset is restricted Community Standards Unacceptable content Fraud, Scams and Deceptive Practices Restricted goods and services Objectionable content Intellectual property infringement Social issue, electoral or political advertising Product- and format-specific policies Advertising policies affecting business assets Data use restrictions Things you should know Transparency requirements under the EU Digital Services Act232What to do if your ad is rejected or if your business asset is restricted Community Standards Unacceptable content Fraud, Scams, and Deceptive Practices Restricted goods and services Objectionable content Intellectual property infringement Social issue, electoral or political advertising Product and format-specific policies Advertising policies affecting business assets Data use restrictions Things you should know Transparency requirements under the EU Digital Services Act
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