| Before | After | ||
|---|---|---|---|
| 7 | YES LATER Close Check Preferences Search Form Clear Scan Barcode NO SUGGESTIONS AI Suggested Searches Suggested Searches POPULAR SEARCHES RECENT SEARCHES RELATED PRODUCTS RECOMMENDED Close SAMSUNG PRIVACY POLICY Effective Date: July 20, 2025 Samsung Electronics Co., Ltd. and its affiliates (referred to as “Samsung Electronics”, “Samsung”, or “we” in this Privacy Policy) know how important privacy is to our customers. | 7 | YES LATER Close Check Preferences Search Form Clear Scan Barcode NO SUGGESTIONS AI Suggested Searches Suggested Searches POPULAR SEARCHES RECENT SEARCHES RELATED PRODUCTS RECOMMENDED Close SAMSUNG PRIVACY POLICY Effective Date: July 20, 2026 Samsung Electronics Co., Ltd. and its affiliates (referred to as “Samsung Electronics”, “Samsung”, or “we” in this Privacy Policy) know how important privacy is to our customers. |
| 8 | This Privacy Policy applies to all of our Samsung devices and services where we process personal information, from mobile phones, tablets, TVs and home appliances, to the customer services and online services we provide on our Samsung website. | 8 | This Privacy Policy applies to all of our Samsung devices and services where we process personal information, from mobile phones, tablets, TVs and home appliances, to the customer services and online services we provide on our Samsung website, and services we provide through our US Samsung experience stores, from U.S. residents (unless stated otherwise). |
| 22 | You can also choose to save your payment information with us so you can check out more easily next time. 3. | 22 | If you apply and are approved for a Samsung-branded payment card, we may collect your card and transaction information. 3. |
| 50 | We use the information we collect for the following purposes. • to help you or your device register for our Services; • to provide a Service or feature you request; • to provide customized content and personalized services based on your past activities on our Services; • to respond to your requests and queries, including about your personal information; • to provide personalized and/or generalized advertising and direct marketing communications, promotions, and offers that might interest you relating to Samsung’s and our partners’ products and Services, on our Services, websites, third-party websites, and online platforms such as social media sites (in accordance with applicable law). | 50 | We use the information we collect for the following purposes. • to help you or your device register and/or verify (including for repairs) for our Services, including to configure your device with the appropriate settings; • to provide a Service or feature you request; • to provide customized content and personalized services based on your past activities on our Services; • to respond to your requests and queries, including about your personal information; • to provide personalized and/or generalized advertising and direct marketing communications (including for products and services similar to those you have previously purchased), promotions, and offers that might interest you relating to Samsung’s and our partners’ products and Services, on our Services, websites, third-party websites, and online platforms such as social media sites (in accordance with applicable law). |
| 51 | We will only send you personalized advertising, promotions, and offers when you have provided your consent to receive marketing communications from Samsung, where required by applicable laws; • to send you direct marketing communications via e-mail for products and services similar to those you have previously purchased; • to operate, evaluate, and improve our business, including developing and improving new and existing products and services, managing and improving our communications, analyzing our Services and customer base (including conducting market research, asking for your opinions on our products and services, and carrying out customer surveys, with your separate consent if required) and aggregating and anonymizing data; • to provide software updates, maintenance services, and support for your devices; • to provide customer support to you when your devices are in warranty; • to ensure product safety and to prevent fraud when your products are out of warranty (in such cases, we will collect your IMEI and serial number); • to verify your device for repairs; • to analyze a defective device that is returned to Samsung. | 51 | We will only send you personalized marketing communications, promotions, and offers when you have provided your consent to receive marketing communications from Samsung, where required by applicable laws; • to operate, evaluate, and improve our business, including developing and improving new and existing products and services, managing and improving our communications, analyzing our Services and customer base (including conducting market research, asking for your opinions on our products and services, and carrying out customer surveys, with your separate consent if required) and aggregating and anonymizing data; • to provide software updates, maintenance services, and support for your devices; • to provide customer support , including for repair services when your devices are in warranty; • to ensure product safety and to prevent fraud, including when your products are out of warranty (in such cases, we will collect your IMEI and serial number); • to analyze a defective device that is returned to Samsung; • to protect the legal rights and interests, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers; including protecting against, identifying, and preventing fraud and other criminal activity, claims, and other liabilities; and • to comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including the Samsung Privacy Policy. |
| 52 | Samsung takes measures to ensure that all defective devices are wiped of personal information before such devices are analyzed; • to protect the legal rights and interests, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers, including protecting against, identifying, and preventing fraud and other criminal activity, claims, and other liabilities; and • to comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including the Samsung Privacy Policy. | — | Removed |
| 68 | Service Providers : Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, advertising (including personalized advertising on our websites, third-party websites, online platforms, and social media platforms), conducting customer satisfaction surveys, billing, or that send emails on our behalf. | 67 | Service Providers : Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer care activities, advertising (including personalized advertising on our websites, third-party websites, online platforms, and social media platforms), conduct customer satisfaction surveys, billing, or that send emails on our behalf. |
| 79 | Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence where necessary. | 78 | Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence where reasonably necessary. |
| 102 | You can find the contact details for all EEA supervisory authorities at https://edpb.europa.eu/about-edpb/board/members_en , for the UK at https://ico.org.uk/global/contact-us/ and in Switzerland, at https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html . | 101 | You can find the contact details for all EEA supervisory authorities at https://www.edpb.europa.eu/about-edpb/our-members_en , for the UK at https://ico.org.uk/global/contact-us/ and in Switzerland, at https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html HOW LONG DO WE KEEP YOUR INFORMATION? |
| 103 | HOW LONG DO WE KEEP YOUR INFORMATION? | — | Removed |
| 112 | For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services. | 110 | For some apps and Services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and Services. |
| 115 | They allow a server to read certain types of information from your device, know when you have viewed particular content or a particular advertisement, and determine the time and date on which you viewed the content as well as information about your device, including the IP address of your device. | 113 | They allow a server to read certain types of information from your device, know when you have viewed a particular content or advertisement, and determine the time and date on which you viewed the content as well as information about your device, including the IP address of your device. |
| 119 | For European Economic Area (EEA), UK and Swiss residents only We have appointed a Data Protection Officer, who can be contacted by reached via the Privacy Support Page at https://www.samsung.com/request-desk or via postal mail at: European Data Protection Officer Samsung Electronics (UK) Limited Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom US SUPPLEMENT TO THE SAMSUNG PRIVACY POLICY Effective Date: July 20, 2025 This US Supplement to the Samsung Privacy Policy (“US Supplement”) describes additional personal information practices concerning United States residents and should be read in conjunction with the Samsung Privacy Policy. | 117 | For European Economic Area (EEA), UK and Swiss residents only We have appointed a Data Protection Officer, who can be contacted by reached via the Privacy Support Page at https://www.samsung.com/request-desk or via postal mail at: European Data Protection Officer Samsung Electronics (UK) Limited Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom US SUPPLEMENT TO THE SAMSUNG PRIVACY POLICY Effective Date: July 20, 2026 This US Supplement to the Samsung Privacy Policy (“US Supplement”) describes additional personal information practices concerning US residents and should be read in conjunction with the Samsung Privacy Policy. |
| 142 | Where you have consented, we may share your personal information to deliver personalized ads. | 140 | State Law Privacy Rights In addition to the rights available to you as described in the WHAT ARE YOUR RIGHTS? section of the Privacy Policy, US residents may also, subject to applicable law, request to opt out of the (1) sale of your personal information, (2) sharing of your personal information for cross-context behavioral advertising purposes, (3) processing of your personal information for targeted advertising purposes, (4) collection or processing of your sensitive data, and (5) request a list of specific third parties and/or categories of third parties to whom we have disclosed personal information. |
| 143 | State Law Privacy Rights In addition to the rights available to you as described in the WHAT ARE YOUR RIGHTS? section of the Privacy Policy, you may also, subject to applicable law, request to opt out of the (1) sale of your personal information, (2) sharing of your personal information for cross-context behavioral advertising purposes, (3) processing of your personal information for targeted advertising purposes, (4) collection or processing of your sensitive data, (5) collection of your personal information through the operation of a voice recognition feature, or (6) further materially different processing of previously collected personal data whenever we make a material change to our Privacy Policy or service-specific privacy notices. | 141 | Additionally, you can make certain feature-specific choices about how your personal information is processed, such as whether to enable the collection of your personal information through the operation of a voice recognition feature on your device. |
| 144 | In addition, you may, subject to applicable law, request a list of specific third parties and/or categories of third parties to whom we have disclosed personal data. | — | Removed |
| 150 | To opt out of the collection and processing of your sensitive personal information, you can withdraw your consent in the applicable app settings where you have given your consent, if applicable delete your Samsung Account, or call us at the number above. | — | Removed |
| 151 | To opt out of the collection of personal information collected through the operation of a voice recognition feature, you can stop using the feature or leave the applicable app or service that provides the feature in the settings. | — | Removed |
| 155 | Consumer Health Personal Data Subject to applicable, you may have certain rights regarding your health data. | 150 | Consumer Health Personal Data Subject to applicable law, you may have certain rights regarding your health data. |
| 160 | If you believe that a child under age 13 may have provided us with personal information without parental consent, please contact us as specified in the Contact Us section of this US Supplement Contact Us If you would like to make a privacy request, update your preferences, or have a privacy concern, you may contact the Samsung Privacy Office by using our webform, at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries . | 155 | If you believe that a child under age 13 may have provided us with personal information without parental consent, please contact us as specified in the Contact Us section of this US Supplement. |
| 156 | Contact Us If you would like to make a privacy request, update your preferences, or have a privacy concern, you may contact the Samsung Privacy Office by using our webform, at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries . | ||
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