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| 0 | BeReal Ads News Jobs Get Verified Contact us Legal Pages Privacy Policy Terms Community Standards Cookie Policy Privacy Policy Last updated: May 13, 2026 If you are a minor, and are not sure you understand everything in this Policy, please make sure to speak with a trusted adult before using BeReal. | 0 | BeReal Ads News Jobs Get Verified Contact us Get Verified Contact us Ads News Jobs Get Verified Contact us Ads News Jobs Get Verified Contact us Legal Pages Privacy Policy Terms Community Standards Cookie Policy Privacy Policy Last updated: June 30, 2026 If you are a minor, and are not sure you understand everything in this Policy, please make sure to speak with a trusted adult before using BeReal. |
| 4 | Data Category Description & Context of Collection Account Creation Data When you create an account on our App, we will ask you for the following information: your phone number, full name, date of birth and username. | 4 | Data Category Description & Context of Collection Account Creation Data When you create an account on our App, we will ask you for the following information: your phone number, full name, email address, date of birth and username. |
| 5 | Without it, we cannot provide you access to the App. | — | Removed |
| 28 | Your interests derived from the visual elements of your photos, used exclusively as internal targeting criteria. | 27 | Your likely interests derived from the visual elements of your photos, used exclusively as internal targeting criteria. |
| 28 | Your likely gender, inferred via AI from your username, first name and biography, used exclusively as internal targeting criteria. | ||
| 36 | UX Interaction Recordings For a randomized sample of users (0.001%), we record technical interactions with the App interface, such as touching and swiping. | ||
| 37 | This is conducted through our analytic partner to help us visualize how users navigate the App and improve the overall user interface. | ||
| 38 | This processing is not deployed in all geographic regions and may not apply depending on your location. | ||
| 39 | This data is kept for a maximum of 90 days from the time of collection and is then automatically deleted. 1.3. Information about you provided by third parties The table below details the categories of personal data that we receive about you from third parties, and the context in which we receive them. | ||
| 40 | Source Description & Context of Collection Other users of the App We may receive information about you from other users of our App. | ||
| 41 | For instance, if other users know you and choose to use contact importing, they may share your contact details, such as your phone number, with us, just as you may share theirs. | ||
| 42 | Where friends of yours use contact importing, we may suggest you as a friend to them, and them as a friend to you, or they can find you via our search tool. | ||
| 38 | UX Interaction Recordings For a randomized sample of users (0.001%), we record technical interactions with the App interface, such as touching and swiping. | 45 | Our partners We receive information about where you came from to download the App (for example, if you clicked on an ad on another social media). |
| 39 | This is conducted through our analytic partner to help us visualize how users navigate the App and improve the overall user interface. | 46 | Advertisers When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. |
| 40 | This data is kept for a maximum of 90 days from the time of collection and is then automatically deleted. 1.3. Information about you provided by third parties We may receive information about you from other users of our App. | 47 | We match this list against hashed phone numbers associated with BeReal user accounts in order to display that advertiser’s ads to the relevant users on BeReal. |
| 41 | For instance, if other users know you and choose to use contact importing, they may share your contact details such as your phone number with us, just as you may share theirs. | 48 | We do not receive phone numbers in clear text from advertisers, and hashed values provided for matching are not kept beyond the matching operation. 2. |
| 42 | Where friends of yours use contact importing, we may suggest you as a friend to them, and them as a friend to you or they can find you via our search tool. | — | Removed |
| 43 | We will also receive the information about where you came from to download the App (for example, if you clicked on an ad on another social media) from our partners. 2. | — | Removed |
| 45 | Purpose of Processing Categories of Personal Data Legal Basis So you can create and keep your account and so we can identify you when you log in Account Creation Data Performance of the contract between you and BeReal So you can publish, see and react to Content on the BeReal App and use BeReal’s chat Content Data, Chat Data, Communications with BeReal, Usage Data, Connection and Technical Data Performance of the contract between you and BeReal So we can process and manage your in-app purchases, provide access to paid features or subscriptions, and handle related billing inquiries Account Creation Data, Transaction Data, Communications with BeReal, Connection and Technical Data Performance of the contract between you and BeReal. | 50 | Purpose of Processing Categories of Personal Data Legal Basis Creating and maintaining your account, and identifying you when you log in Account Creation Data Performance of our contract with you Enabling you to publish, see and react to Content on the BeReal App and use BeReal’s chat Content Data, Chat Data, Communications with BeReal, Usage Data, Connection and Technical Data Performance of our contract with you Processing and managing your in-app purchases, providing access to paid features or subscriptions, and handling related billing inquiries Account Creation Data, Transaction Data, Communications with BeReal, Connection and Technical Data Performance of our contract with you, and compliance with our legal obligations (e.g., accounting and consumer protection laws for retaining transaction records) Determining your time zone and informing you of the time to post your Content Connection and Technical Data Our legitimate interest in providing you with our App (you can change your time zone at any time in the settings of the App) Processing your or other users’ requests, complaints and reports Content Data, Communications with BeReal Our legitimate interest in responding to requests regarding our App or the Content displayed Moderating Content in accordance with the law (prevention of illegal activities, fraud, cyber harassment, etc.) and our Terms Content Data, Usage Data, Chat Data Compliance with our legal obligations (BeReal is required by law to retain this information in certain cases) Suspending accounts or preventing certain users from using the App after a violation of applicable law or our Terms Account Creation Data, Interaction Data Our legitimate interest in providing a safe and secure environment in accordance with our Terms Connecting you with your friends by providing you with personalized friend suggestions, showing you which contacts to invite to the App and recommending new friends Address Book Data, Interaction Data Your consent to access your Address Book Data, and our legitimate interest in using the data received Communicating with you within the App, for example about a feature of our App Account Creation Data, Content Data Your consent (managed through your device settings, as for notifications) Sending you account-related text messages (SMS) such as security alerts, interruptions or maintenance, and information about account deletion Account Creation Data Performance of our contract with you Sending you promotional text messages (SMS) such as special events or offers from BeReal Account Creation Data Your consent, where required by applicable law; otherwise, our legitimate interest Ensuring the App or the website runs smoothly for you Connection and Technical Data, Usage Data Our legitimate interest in providing a working App and website Identifying you to your account when you have lost access Communications with BeReal Our legitimate interest in restoring your access to your account Inferring your likely interests from your pictures and gender from your username, first name and biography, used as criteria to select relevant ads for you on the App Content Data, Account Creation Data Your consent, where required by applicable law; otherwise, our legitimate interest Serving advertising tailored to your preferences and interests, whether the ads are selected by our ad network partners or us (i.e.: selecting the most relevant advertising for you, including by matching hashed audience lists provided by advertisers against your account, displaying advertising on our App, and measuring advertising performance) Connection and Technical Data, Inferred Information, phone number from Account Creation Data (hashed for this purpose), hashed phone-number lists provided by advertisers, Mobile advertising IDs and device identifiers Your consent, where required by applicable law; otherwise, our legitimate interest Measuring our App’s and website’s effectiveness, the performance of the App (e.g., crashes and causes of crashes) or our website, and its stability Usage Data, Connection and Technical Data Our legitimate interest in providing a functional App and website that meets your expectations Choosing and publishing Content on BeReal’s discovery feed Content Data, Interaction Data Our legitimate interest in providing a public feed (you can choose, each time you post, whether your post is visible on the public feed) Carrying out surveys and gathering your feedback for research or product testing purposes Communications with BeReal Our legitimate interest in improving our App (you can choose, each time, whether to participate in a survey) Ensuring your and other users’ safety and security, the security of our App or website and our partners, and compliance with relevant laws and regulations Content Data, Chat Data, Communications with BeReal, Usage Data, Connection and Technical Data Our legitimate interest in providing a safe and secure environment in accordance with our Terms Responding to requests from national authorities Account Creation Data, Content Data, Connection and Technical Data, Interaction Data, Mobile advertising IDs and device identifiers, Geolocation Data Compliance with our legal obligations, or where there is no direct legal obligation, our legitimate interest in cooperating with national authorities Defending and asserting our rights before the authorities (civil, criminal or administrative) All categories of data Our legitimate interest in asserting and defending our rights Improving your experience (UX) by analyzing how you interact with our features and interface UX Interaction Recordings, Usage Data, Connection and Technical Data Your consent, where required by applicable law; otherwise, our legitimate interest 3. |
| 46 | Compliance with our legal obligations (e.g., accounting and consumer laws for retaining transaction records) So we can determine your time zone and inform you of the time to post your Content Connection and Technical Data Our legitimate interests to provide you with our App (you can change your time zone at any time in the settings of the App) So we can process your or other users’ requests, complaints and reports Content Data, Communications with BeReal Our legitimate interests to provide answers to users regarding our App or the Content displayed So we can moderate Content in accordance with the law (prevention of illegal activities, fraud, cyber harassment, etc.) and our Terms Content Data, Usage Data, Chat Data Compliance with our legal obligations (i.e., required by law for BeReal to keep this information in certain cases) So we can suspend accounts or keep certain users from using the App after violation of applicable law or our Terms Account Creation Data, Interaction Data Our legitimate interest to provide a safe and secure environment to our users according to our Terms So we can connect you with your friends Address Book Data, Interaction Data Consent to access your Address Book Data and our legitimate interest in using the data received to provide you with personalized friend suggestions, show you which contacts to invite to the App, or recommend new friends and make your use of our App easier So we can communicate with you within the App. | — | Removed |
| 47 | This can happen when we need to communicate with you about a feature of our App Account Creation Data, Content Data Consent So we can send you account-related text messages (SMS) such as security alerts, interruptions or maintenance, information about account deletion Account Creation Data Performance of the contract between You and BeReal So we can send you promotional text messages (SMS) such as special events or offers from BeReal Account Creation Data Consent, where required by applicable laws. | — | Removed |
| 48 | Legitimate interest, in countries where consent is not required To make sure the App or the website is running smoothly for you Connection and Technical Data, Usage Data Our legitimate interest to provide a working App or website to you So we can identify you to your account when you have lost access Communications with BeReal Our legitimate interest to let you back on the App So we can infer preferences and interest of our users Account Creation Data, Content Data, Connection and Technical Data, Interaction Data, Mobile advertising IDs and device identifiers, Geolocation Data, Inferred Information Consent So we can train our advertising models Account Creation Data, Content Data, Connection and Technical Data, Interaction Data, Mobile advertising IDs and device identifiers, Geolocation Data, Inferred Information Consent So we can recognize you across several devices Connection and Technical Data Our legitimate interest to ensure that you are the one connecting to your account So we can serve advertising tailored to the preference and interests of our users (i.e.: select the most relevant advertising for you, display advertising on our App, our website or on third parties websites or applications and to measure advertising performance) Connection and Technical Data, Inferred Information, Mobile advertising IDs and device identifiers Consent, where required by applicable laws. | — | Removed |
| 49 | Legitimate interest, in countries where consent is not required So we can measure our App’s and website’s effectiveness, the performance of the App (e.g., crashes and causes of crashes) or our website, and its stability, your usage for recommendations of both accounts and Content Usage Data, Connection and Technical Data, Mobile advertising IDs and device identifiers, Geolocation Data, Interaction Data, Inferred information Our legitimate interest to provide you with a functional App or website that meets your expectations So we can choose and publish Content on BeReal’s discovery feed Content Data, Interaction Data Our legitimate interest to provide a public feed (but you can choose each time you post whether you want your post to be visible on the public feed or not) So we can carry out surveys and get your feedback for research or product testing purposes Communications with BeReal Our legitimate interest to make our App better (but you can choose each time if you want to participate in a survey or not) So we can ensure your and other users safety and security, the security of our App or website, our partners, and compliance with relevant laws and regulations Content Data, Chat Data, Communications with BeReal, Usage Data, Connection and Technical Data Our legitimate interest to provide a safe and secure environment to our users according to our Terms So we can respond to requests from national authorities Account Creation Data, Content Data, Connection and Technical Data, Interaction Data, Mobile advertising IDs and device identifiers, Geolocation Data Our legal obligations If there is no direct legal obligation, our legitimate interest to cooperate with national authorities So we can defend and assert our rights before the authorities (civil, criminal or administrative) All categories of data Our legitimate interest in asserting and defending our rights To analyze your photos via machine learning to infer your interests, which are used as criteria to select relevant ads for you on the App. | — | Removed |
| 50 | Content Data, Inferred Information, Mobile advertising IDs and device identifiers. | — | Removed |
| 51 | Consent, where required by applicable laws. | — | Removed |
| 52 | Legitimate interest, in countries where consent is not required So we can improve the user experience (UX) by analyzing how users interact with our features and interface UX Interaction Recordings, Usage Data, Connection and Technical Data Consent, where required by applicable laws. | — | Removed |
| 53 | Legitimate interest, in countries where consent is not required 3. | — | Removed |
| 60 | We also share information about you to third parties, who will process it under their own control: Ad Partners : To allow us to monetize the ad inventory of our App and provide users with free products and services, we can share your information with our partners. | 57 | We also share information about you to third parties, who will process it under their own control: Ad Partners : To allow us to monetize the ad inventory of our App and provide users with free products and services, we work with advertising networks and mediation partners. |
| 61 | Those partners usually collect data via their own tools (Software development Kits or “SDK” and cookies) but we can also provide them with supplemental information relating to you that we hold. | 58 | These partners may collect information directly from your device or your use of the App through their own tools, such as software development kits (“SDKs”) or cookies, in accordance with their own privacy policies. |
| 80 | Notification : In the settings of the App you can choose and control which notifications you receive about our App. | 77 | Notification : You grant permission to receive notifications at the level of your device settings, and you can withdraw it there at any time. |
| 78 | In the settings of the App, you can also choose and control which notifications you receive about our App. | ||
| 101 | Specifically, to exercise your choices regarding the sharing of your data with Ad Partners and the use of machine learning to analyze your photos for internal ad targeting, you can go to the "Privacy" settings within the App and select "Modify my consents". | 99 | Specifically, to exercise your choices regarding the sharing of your data with Ad Partners and the use of machine learning to analyze your photos and profile information for internal ad targeting, you can go to the "Privacy" settings within the App and select "Modify my consents". |
| 131 | Inferences Time zone, interests or preferences inferred from your activity, Content or other signals, including interests inferred from visual elements of photos for internal ad selection. | 129 | Inferences Time zone, interests or preferences inferred from your activity, Content or other signals, including interests inferred from visual elements of photos and likely gender inferred from your profile information (username, name, biography) for internal ad selection. |
| 133 | We do not seek to infer sensitive characteristics from your photos, videos or other Content for advertising purposes. 9.2. Sources of Personal Information We collect personal information from: You, when you create an account, use BeReal, post Content, use chat, make choices in the App, contact us or participate in surveys; Your device and your use of the App or website; Other users, for example when they upload address book contacts or interact with your Content; App stores and payment providers, for in-app purchase records; Partners and service providers, for example analytics, attribution, advertising, security, hosting, support and technical service providers. 9.3. How We Use Personal Information We use personal information for the purposes described in Section 2, "How we use information we receive about you". | 131 | We do not seek to infer sensitive characteristics from your photos, videos or other Content for advertising purposes. 9.2. Sources of Personal Information We collect personal information from: You, when you create an account, use BeReal, post Content, use chat, make choices in the App, contact us or participate in surveys; Your device and your use of the App or website; Other users, for example when they upload address book contacts or interact with your Content; App stores and payment providers, for in-app purchase records; Partners and service providers, for example analytics, attribution, advertising, security, hosting, support and technical service providers. |
| 132 | Advertisers, when they provide hashed lists of their own customers’ phone numbers for advertising matching campaigns on BeReal. 9.3. How We Use Personal Information We use personal information for the purposes described in Section 2, "How we use information we receive about you". | ||
| 138 | We use interest categories inferred from photos for internal ad selection, but we do not sell or share those specific interest categories with advertisers. | 137 | We use interest categories and inferred gender for internal ad selection, but we do not sell or share those specific categories with advertisers. |
| 139 | For advertiser audience matching based on phone numbers, advertisers provide us with hashed phone-number lists, and we do not disclose BeReal users’ phone numbers or matched audience lists back to advertisers. | ||
| 160 | Contact The data controller for our App is BeReal SAS, with a registered office located at 12 Place Dauphine, 75001 - Paris (France), and which is registered under number 881 079 685 with the Paris Trade and Companies Registry. | 160 | Contact The data controller for our App is BeReal SAS, with a registered office located at 59 Rue Jean-Jacques Rousseau 75001 - Paris (France), and which is registered under number 881 079 685 with the Paris Trade and Companies Registry. |
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