Bumble revised its BeePitched feature description and data retention practices on June 14, 2026. The updated policy recharacterizes BeePitched from a tool for creating personalized content about others to a content creation tool for downloadable materials, removes explicit mentions of phone numbers from processed data, clarifies that only authorized personnel and service providers can access Pitch content, and establishes a shorter retention timeline: completed Pitches are deleted within 24 hours after download, and incomplete or undownloaded Pitches within 7 days, versus the previous 30-day retention period.
Consumers: Bumble is placing the burden on users to verify they have legal right to share someone else's information or photos before uploading them.
Bumble: Bumble will delete most Pitch content much faster than before, except when retention is required for safety, legal, or compliance purposes.
The updated terms reframe BeePitched as a downloadable content creation tool rather than a platform for creating personalized content about others. Bumble will process fewer data categories (phone numbers are no longer explicitly listed) and retain Pitch content for substantially shorter periods: completed Pitches are deleted within 24 hours after download, and incomplete or undownloaded Pitches within 7 days, compared to the previous 30-day retention window. The policy also clarifies that only authorized Bumble personnel and service providers can access retained Pitches while being retained.
→ Review whether you have permissions from individuals before uploading their information or images to BeePitched.
→ Understand that downloaded Pitches will be deleted within 24 hours and undownloaded Pitches within 7 days unless retention is required for safety or legal purposes.
Completed Pitches are deleted within 24 hours after download; incomplete or undownloaded Pitches within 7 days, versus previously 30 days.
Users are now explicitly responsible for ensuring they have permissions required to upload information, images, or content relating to other individuals.
Retained Pitches may be accessible only to authorised Bumble personnel and service providers, narrowing prior language that mentioned Pitch Subjects and invited contributors.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change modifies privacy disclosures regarding data processing scope and retention practices for Bumble's BeePitched feature. The revised language shortens data retention timelines and narrows the universe of data explicitly listed as processed, which may …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002959.
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