Roblox updated its Privacy and Cookie Policy on May 1, 2026, changing how it handles advertising for different age groups. Previously, Roblox processed personal information to personalize ads and collected business/tax information for ad accounts without clear age distinctions. Now, users under 18 will only see non-personalized ads, users 18 and older will see personalized ads (with consent where required), and ad account advertisers must provide financial information in addition to other details. This matters because it introduces an age-based tier for advertising and gives users 18+ explicit control over personalized ads in their settings.
Roblox has introduced a clear age-based advertising policy: users under 18 will only see non-personalized ads, while users 18 and older will see personalized ads, with consent required in applicable jurisdictions. This is a stronger protection for teenagers and children, who were previously not explicitly shielded from ad personalization beyond the under-13 COPPA threshold. You can control whether you see personalized ads by visiting your Roblox settings if you are 18 or older.
If you run ads on Roblox, Roblox now also collects your financial information.
Roblox will no longer show personalized ads to anyone under 18, and users 18+ can control this in their settings.
+ 2 more obligation changes. Full breakdown available with Watcher.
Unlock — $9.99/mo →This change introduces a meaningful age-based protection by prohibiting personalized advertising for all users under 18, which goes beyond prior COPPA-only protections. It also gives adult users explicit control over ad personalization, aligning Roblox with stricter global children's privacy standards like the EU DSA and California's Age-Appropriate Design Code.
This is the 3rd significant Advertising Use Expansion change Roblox has made since ConductAtlas began monitoring.
ConductAtlas has recorded 4 material changes to this document (since April 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, Roblox has made 7 significant changes.
2 of Roblox's significant changes have been classified as negative for consumers.
Personalized ads are now prohibited for all users under 18; only users 18 and older may see personalized ads, with consent required where mandated by law.
Ad publishers on Roblox must now provide financial information in addition to name, email, address, and business/tax information.
The explicit COPPA reference qualifying parent email as the only personal information collected from child accounts has been removed from the policy.
ConductAtlas Policy Archive Entity: Roblox | Document: Roblox Privacy and Cookie Policy | Record: CA-C-000747 Captured: 2026-05-01 06:02:46 UTC URL: https://conductatlas.com/change/2026-05-01-roblox-roblox-privacy-and-cookie-policy-747/ Accessed: May 2, 2026
Unlock the full analysis
14-day free trial available.
Roblox updated its Privacy and Cookie Policy effective April 30, 2026, to restrict personalized advertising to users aged 18 and older, with consent required where mandated by law. Users under 18 will receive only non-personalized ads. The change also adds a financial information collection requirement for ad account publishers and removes an explicit COPPA reference from the parent email collection clause. This touches COPPA (children's data), GDPR/UK GDPR consent requirements for behavioral advertising (Art. 6(1)(a)), CCPA/CPRA opt-out rights, and emerging state-level children's privacy laws. Compliance teams should assess whether this age-gating satisfies applicable consent and parental authorization frameworks and update any vendor disclosures accordingly. Action is required for organizations serving users through Roblox's ad platform.
1. COPPA (15 U.S.C. §§ 6501–6506; 16 C.F.R. Part 312): Removal of explicit COPPA reference from parent email collection clause requires scrutiny — the underlying data practice must still comply with COPPA's verifiable parental consent requirement under 16 C.F.R. § 31
Compliance intelligence locked
Obligation analysis, escalation trigger, board language, and recommended action.
Watcher: regulatory citations + obligations. Professional: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000747.
See the full side-by-side comparison of every sentence added, removed, and modified.
🔒 Unlock full diff — Watcher $9.99/moRoblox updated their Privacy and Cookie Policy on May 1, 2026, adding an effective date of April 30, 2026 and …
Roblox updated its Terms of Use on May 1, 2026, making a large-scale restructuring that removed over 1,400 sentences and …
Roblox updated its Terms of Use on May 1, 2026, with extensive revisions including expanded definitions of 'Roblox' to explicitly …
We monitor 200+ platforms and archive every change — verified and timestamped.