AI21 Labs revised its cookie and tracking consent language on April 30, 2026. The updated terms now explicitly state that some cookies cannot be opted out of (first-party strictly necessary cookies), while adding clearer descriptions of how tracking data is used for personalization and advertising. The changes make the opt-out process more prominent and specify which cookie categories are mandatory versus optional.
The updated terms make clear that certain cookies required for website functionality (login, settings, session management) cannot be disabled, while other tracking—particularly for targeted advertising—can now be opted out through a dedicated button. The policy now explicitly discloses that collected data may be used for 'personalized web experience' and targeted advertising. You can click the 'Your Opt-Out Rights' button to opt out of data sale and targeted advertising.
The updated terms establish which cookies users must accept (functional) versus which they can reject (advertising and tracking), and add a concrete opt-out mechanism for targeted advertising. This clarification reduces ambiguity around consent and gives users more explicit control over data used for personalization and advertising purposes.
→ Click the 'Your Opt-Out Rights' button to opt out of data sale and targeted advertising if you do not want your data used for these purposes.
→ Review the cookie settings to understand which types of cookies are being set and which can be disabled (all except strictly necessary functional cookies).
→ Your browsing data will continue to be collected and used for targeted advertising and personalization unless you affirmatively opt out.
→ Strictly necessary cookies will remain active regardless of your preferences, which is required for core site functionality but means some tracking is unavoidable.
New language explicitly states that first-party strictly necessary cookies cannot be opted out of because they are required for website functionality (login, settings, session management).
Added explicit reference to a dedicated 'Your Opt-Out Rights' button allowing users to opt out of data sale and targeted advertising.
Updated language now states collected information is used to provide a 'more personalized web experience,' expanding the prior disclosure of data use.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
AI21 Labs updated its cookie disclosure and consent framework to separate mandatory functionality cookies from optional tracking cookies and advertising-related tracking. The change adds an explicit opt-out mechanism for targeted advertising and data sale, aligns cookie language with standard privacy practice disclosures, and adds specificity about which cookies cannot be disabled. This likely addresses gaps in GDPR/CCPA consent clarity and reflects evolving privacy policy standards; compliance teams should verify whether the new opt-out mechanism is fully implemented and whether the first-party cookie characterization aligns with applicable law's definition of 'strictly necessary.' No new obligations are created by the change itself, but the explicit disclosure of targeted advertising use may affect downstream privacy notice language.
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