Intuit updated its privacy policy on April 26, 2026 to add a detailed cookie consent banner and expanded disclosures about how it and its advertising partners use cookies, pixels, and tracking technologies. The new language explains that some data — including IP addresses and device identifiers — may be shared with third-party advertisers for targeted advertising, which may qualify as 'sharing' personal information under privacy laws like California's. Users now have an option to opt out of third-party advertising cookies through a 'Customize Settings' interface.
Intuit's updated policy now clearly discloses that it and its advertising partners use cookies and tracking technologies to deliver targeted ads, and that data such as your IP address and device identifiers may be shared with those partners. This practice may constitute 'sharing' or 'targeted advertising' of personal information under applicable law, including California's CPRA. You can opt out of third-party advertising cookies by visiting Intuit's 'Customize Settings' option in their cookie consent interface.
You now have a way to tell Intuit not to share your data with advertising partners via a cookie settings panel.
Intuit now openly states it passes your IP address and device ID to advertisers to show you targeted ads.
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Unlock — $9.99/mo →Intuit's new disclosures confirm that user data including IP addresses and device identifiers is shared with advertising partners, which may qualify as regulated 'sharing' under California privacy law. Users now have an explicit opt-out option, but must actively use it to limit this data sharing.
Intuit now explicitly discloses that it and advertising partners use cookies and trackers to share IP addresses and device identifiers for targeted advertising.
A new 'Customize Settings' interface allows users to decline third-party advertising cookies and trackers.
Intuit acknowledges that certain data sharing practices may be considered 'sharing' or 'targeted advertising' of personal information under applicable law, implicating CPRA opt-out rights.
ConductAtlas Policy Archive Entity: Intuit | Document: Intuit Privacy Statement | Record: CA-C-000683 Captured: 2026-04-26 06:33:27 UTC URL: https://conductatlas.com/change/2026-04-26-intuit-intuit-privacy-statement-683/ Accessed: May 2, 2026
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Intuit added a cookie consent management layer on April 26, 2026 that explicitly discloses third-party advertising data sharing, including IP addresses and device identifiers, and acknowledges this may constitute 'sharing' or 'targeted advertising' under applicable law — a clear reference to CPRA. This touches CPRA opt-out obligations (Cal. Civ. Code §1798.120), CCPA/CPRA 'share' definitions, and FTC guidance on deceptive advertising practices. Organizations with Intuit in their vendor stack should confirm whether their own privacy notices and DPAs account for this downstream data sharing. Action is likely required for California-facing compliance teams.
1. California Privacy Rights Act (CPRA) / CCPA — Cal. Civ. Code §1798.120 (right to opt out of sharing for cross-context behavioral advertising); Cal. Civ. Code §1798.100 (right to know); Cal. Civ. Code §1798.140(ah) defining 'sharing'; Cal. Regs. §7025 (opt-out mechanisms).
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000683.
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