Zelle · Zelle Privacy Policy · View original document ↗

Use of Personal Information for Cross-Context Behavioral Advertising

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Zelle's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal Information is used to support cross-context behavioral advertising, meaning it may inform targeted advertising based on activity tracked across different websites or services.

Recent Activity

This document changed recently

High Apr 19, 2026

Zelle's website now operates under a binding privacy notice that requires you to expressly consent to the collection, use, disclosure, and retention of your personal information as a condition of visiting the site. The policy states that by using the website, you consent to these practices, and you should not use the site if you disagree. This represents a shift from marketing content to enforceable legal terms that govern what data is collected from website visitors and how it may be used. You can review the full privacy notice in the footer of zelle.com pages or request a copy via email at zelleprivacy@earlywarning.com to understand what specific data practices apply to your visit.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Readers' Personal Information may be used by Zelle, its service providers, or third parties to conduct cross-context behavioral advertising and website analytics.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

Walmart Medium

any personal information that you provide through the Walmart Sites will be used by Walmart in accordance with Walmart's Privacy Policy

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▸ View Original Clause Language DOCUMENT RECORD
"
to perform services (for us or our service providers/third parties) such as providing customer service, cross-context behavioral advertising, and website analytics

— Excerpt from Zelle's Zelle Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal

Provision details

Document information
Document
Zelle Privacy Policy
Entity
Zelle
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-041024
Document ID
CA-D-00374
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
0ce88bda2a0dceccbd0f374d615c7ab1f5c38e2096ecbf9d97ba278461692147
Analysis generated
May 8, 2026 03:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zelle
Document: Zelle Privacy Policy
Record ID: CA-P-041024
Captured: 2026-05-08 03:40:55 UTC
SHA-256: 0ce88bda2a0dcecc…
URL: https://conductatlas.com/platform/zelle/zelle-privacy-policy/provision/CA-P-041024/use-of-personal-information-for-cross-context-behavioral-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zelle's Use of Personal Information for Cross-Context Behavioral Advertising clause do?

Personal Information is used to support cross-context behavioral advertising, meaning it may inform targeted advertising based on activity tracked across different websites or services.

How does this clause affect you?

Readers' Personal Information may be used by Zelle, its service providers, or third parties to conduct cross-context behavioral advertising and website analytics.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Zelle?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zelle.