Provision record
Zelle · Zelle Privacy Policy · View original document ↗

Use of Personal Information for Cross-Context Behavioral Advertising

High confidence Common · 272 of 343 platforms
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This analysis describes what Zelle's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Personal Information is used to support cross-context behavioral advertising, meaning it may inform targeted advertising based on activity tracked across different websites or services.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Readers' Personal Information may be used by Zelle, its service providers, or third parties to conduct cross-context behavioral advertising and website analytics.

How other platforms handle this

RunPod

We may use your personal information to: provide the Service; enable security features of the Service; establish and maintain your user profile on the Service; facilitate social features of the Service...

Boston Dynamics

prevent and detect fraud against you and us

Uber

Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
to perform services (for us or our service providers/third parties) such as providing customer service, cross-context behavioral advertising, and website analytics

Excerpt from Zelle's Privacy Policy

Provision details

Document information
Document
Zelle Privacy Policy
Entity
Zelle
Date stated by the document
Oct. 19, 2026
As printed in Zelle’s text (version CA-V-007708), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 20, 2026
Text quoted from version
CA-V-006703, captured Sept. 11, 2026
Record ID
CA-P-041024
Document ID
CA-D-000374
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006703)
5e268e9f494658ade2dfb7bc8faa90b2690c87e32ca3e86501e86f39a1d60f2a
Analysis generated
May 8, 2026 03:40 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006703, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007708, captured Oct. 20, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Zelle
Document: Zelle Privacy Policy
Record ID: CA-P-041024
Version: CA-V-006703
Captured: 2026-09-11 00:43:36 UTC
SHA-256: 5e268e9f494658ad…
URL: https://conductatlas.com/platform/zelle/zelle-privacy-policy/provision/CA-P-041024/use-of-personal-information-for-cross-context-behavioral-advertising/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does Zelle's Use of Personal Information for Cross-Context Behavioral Advertising clause do?

Personal Information is used to support cross-context behavioral advertising, meaning it may inform targeted advertising based on activity tracked across different websites or services.

How does this clause affect you?

Readers' Personal Information may be used by Zelle, its service providers, or third parties to conduct cross-context behavioral advertising and website analytics.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Zelle?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zelle.