This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision addresses the operational persistence of content licensing beyond the point of user-initiated removal, establishing that YouTube's rights do not terminate immediately upon deletion and that the platform may maintain backend copies for technical or compliance purposes. This structure allows YouTube to manage content lifecycle and archive retention separately from active distribution rights.
Users who remove or delete content from YouTube grant the platform continued licensing rights for a commercially reasonable period post-removal, and authorize YouTube to maintain server copies in non-active storage. The specific duration of the 'commercially reasonable period' is not defined in this clause and would be interpreted according to industry standards or dispute resolution.
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You hereby grant us a worldwide, royalty-free and non-exclusive license to use, display, publish, reproduce, distribute, and make derivative works of such Content to provide Services and as otherwise permitted under these Terms and our Privacy Policy.
By posting or submitting any content on or through the Services (including, without limitation, reviews, photographs, audio, video and other material), you grant Walmart a perpetual, irrevocable, royalty-free, fully paid, unlimited, worldwide, sublicensable, transferable license to use, copy, perfor...
By submitting, posting or displaying content on or through the Service, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such content in any and all media or distrib...
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"The licenses granted by you continue for a commercially reasonable period of time after you remove or delete your Content from the Service. You understand and agree, however, that YouTube may retain, but not display, distribute, or perform, server copies of your videos that have been removed or deleted.— Excerpt from YouTube Ads's YouTube Terms of Service
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The provision addresses the operational persistence of content licensing beyond the point of user-initiated removal, establishing that YouTube's rights do not terminate immediately upon deletion and that the platform may maintain backend copies for technical or compliance purposes. This structure allows YouTube to manage content lifecycle and archive retention separately from active distribution rights.
Users who remove or delete content from YouTube grant the platform continued licensing rights for a commercially reasonable period post-removal, and authorize YouTube to maintain server copies in non-active storage. The specific duration of the 'commercially reasonable period' is not defined in this clause and would be interpreted according to industry standards or dispute resolution.
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