X classifies certain media as sensitive and applies controls governing where and how it appears, with user-adjustable settings that affect what sensitive content a user sees or posts.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision creates a framework for content moderation and user control over media exposure. It establishes that X maintains specific classifications for sensitive content and provides users with configuration options to manage their interaction with such material on the platform.
Interpretive note: The specific criteria for sensitive media classification and the precise visibility restrictions applied are contained in the linked sub-policy, not this index.
Under this policy, X may restrict the visibility of content classified as sensitive media, meaning posts containing such content may reach a smaller audience by default, and users can adjust their media display settings to control what sensitive content they see.
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"Sensitive media policy - Learn what we classify as sensitive media, how and where it can appear, how to adjust your media settings, and more.— Excerpt from X's X Rules and Policies
(1) REGULATORY LANDSCAPE: Sensitive media classification and visibility controls engage DSA obligations regarding age-appropriate content protection in the EU, UK Online Safety Act primary priority content requirements, and COPPA in the US where sensitive content may be accessible to minor users. The adequacy of voluntary user-adjustable settings as a protective mechanism for minor user exposure is a contested regulatory question under several of these frameworks. (2) GOVERNANCE EXPOSURE: Medium. Content creators in categories classified as sensitive face reduced distribution reach by default, which has operational implications for media, journalism, and adult content providers operating legitimate businesses on the platform. (3) JURISDICTION FLAGS: EU and UK regulators have expressed interest in whether platform sensitivity classification systems adequately protect minors and vulnerable users. Jurisdictions with mandatory age verification for adult content, including certain US states and the UK, may assess whether X's settings-based approach satisfies legal requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations operating media or journalism accounts should review the sensitive media policy to understand whether their content categories may be subject to default visibility restrictions and what appeals or reclassification mechanisms are available. (5) COMPLIANCE CONSIDERATIONS: Legal teams advising adult content creators or media organizations should review the full sensitive media policy to understand the classification criteria, default visibility settings, and available recourse if content is incorrectly classified as sensitive.
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The provision creates a framework for content moderation and user control over media exposure. It establishes that X maintains specific classifications for sensitive content and provides users with configuration options to manage their interaction with such material on the platform.
Under this policy, X may restrict the visibility of content classified as sensitive media, meaning posts containing such content may reach a smaller audience by default, and users can adjust their media display settings to control what sensitive content they see.
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