The policy states that X uses user information to serve targeted advertising on and off the X platform, recognizes user devices for ad delivery outside of X, collects data directly from ad partner websites and apps via integrated advertising technology, and combines that data with on-platform user data.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes off-platform behavioral tracking and data combination across X's advertising network, including collection from third-party websites and apps that integrate X's advertising technology, creating a data profile that extends beyond X's own platform.
⚠ If advertising settings are not adjusted, the terms permit X to use on-platform and off-platform behavioral data for targeted advertising on and off X as described.
Cross-platform context
See how other platforms handle Advertising Data Collection and Off-Platform Tracking and similar clauses.
Compare across platforms →"We use your information to provide our advertising and sponsored content services subject to your settings, which helps make ads on X more relevant to you. We also use this information to measure the effectiveness of ads and to help recognize your devices to serve you ads on and off of X. Some of our ad partners also enable us to collect similar information directly from their website or app by integrating our advertising technology. Information shared by ad partners and affiliates or collected by X from the websites and apps of ad partners and affiliates may be combined with the other information you share with X and that X receives, generates, or infers about you, as described elsewhere in our Privacy Policy.Excerpt from X's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR's requirements on lawful basis and transparency for behavioral advertising, the EU ePrivacy Directive's requirements for consent to tracking technologies, and CCPA's provisions on sharing personal information for cross-context …
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This provision authorizes off-platform behavioral tracking and data combination across X's advertising network, including collection from third-party websites and apps that integrate X's advertising technology, creating a data profile that extends beyond X's own platform.
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