This analysis describes what WhatsApp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Data shared from WhatsApp with Meta Companies is used for targeted advertising across Meta's product ecosystem.
Interpretive note: The excerpt lists multiple independent uses of shared data; advertising was selected as the primary claim because it is the most materially distinct. Other uses—service improvement, personalized suggestions, content personalization—are recorded in omitted_material. The excerpt does not identify which entity shares the data with Meta Companies; that predicate is inferred from context.
The updated policy now explicitly states that users may see other types of ads in Status and Channels, reversing prior language indicating WhatsApp had no intention to introduce ads. This represents a shift from the previous position and discloses a change in the advertising model. The policy also adds a new section directing US residents to a separate Regional Privacy Notice where consumer privacy rights under US law are described. Users in the US may wish to review that separate notice to understand their specific privacy rights and any opt-out or data access mechanisms available under applicable state law.
View change record →Information shared with Meta Companies may be used to target you with relevant offers and ads across Meta Company Products.
How other platforms handle this
Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
"improving their services and your experiences using them, such as making suggestions for you (for example, of friends or group connections, or of interesting content), personalizing features and content...showing relevant offers and ads across the Meta Company ProductsExcerpt from WhatsApp's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Data shared from WhatsApp with Meta Companies is used for targeted advertising across Meta's product ecosystem.
Information shared with Meta Companies may be used to target you with relevant offers and ads across Meta Company Products.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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