Provision record
WhatsApp · WhatsApp Privacy Policy · View original document ↗

Businesses May Send Marketing Messages To Users

Common · 116 of 343 platforms
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This analysis describes what WhatsApp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jun 6, 2026

The updated policy now explicitly states that users may see other types of ads in Status and Channels, reversing prior language indicating WhatsApp had no intention to introduce ads. This represents a shift from the previous position and discloses a change in the advertising model. The policy also adds a new section directing US residents to a separate Regional Privacy Notice where consumer privacy rights under US law are described. Users in the US may wish to review that separate notice to understand their specific privacy rights and any opt-out or data access mechanisms available under applicable state law.

View change record →

How other platforms handle this

Target

Trial members of Target Circle 360 may not be eligible for certain Target Circle 360 membership benefits, and Target reserves the right in its sole discretion to make any such benefit(s) available only to paid non-trial members.

Venmo

We may restrict the use of your Venmo account, including any business profile, if the selling activity through the account...reaches certain thresholds, involves certain activities or violates any terms between you and us.

Meta

the foregoing license includes the right to frame or link to your App, to place content (including ads) around your App, and to analyze your App

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Businesses may send you transaction, appointment, and shipping notifications; product and service updates; and marketing. For example, you may receive flight status information for upcoming travel...

Excerpt from WhatsApp's Privacy Policy

Provision details

Document information
Document
WhatsApp Privacy Policy
Entity
WhatsApp
Date stated by the document
Jan. 4, 2021
As printed in WhatsApp’s text (version CA-V-007570), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 19, 2026
Text quoted from version
CA-V-007256, captured Oct. 1, 2026
Record ID
CA-P-030120
Document ID
CA-D-000176
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007256)
c54d3e9694f79d1c5ba81f1c01126a67c6c6057efcfce82c55f4d8c8118a7d72
Analysis generated
July 9, 2026 06:34 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-007256, captured Oct. 1, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007570, captured Oct. 16, 2026; this clause has not been re-checked against it.
Citation Record
Entity: WhatsApp
Document: WhatsApp Privacy Policy
Record ID: CA-P-030120
Version: CA-V-007256
Captured: 2026-10-01 00:32:07 UTC
SHA-256: c54d3e9694f79d1c…
URL: https://conductatlas.com/platform/whatsapp/whatsapp-privacy-policy/provision/CA-P-030120/businesses-may-send-marketing-messages-to-users/
Accessed: Nov. 1, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does WhatsApp's Businesses May Send Marketing Messages To Users clause do?

The clause states: “Businesses may send you transaction, appointment, and shipping notifications; product and service updates; and marketing. For example, you may receive flight status information for upcoming travel...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 116 platforms. See the full comparison.

Is ConductAtlas affiliated with WhatsApp?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by WhatsApp.