Wealthfront · Wealthfront Privacy Policy

Client Data Deletion Restriction

High severity
Share 𝕏 Share in Share

Why it matters

This means that once you become a client, you effectively lose the right to have your personal data deleted, even if you close your account, which is a significant limitation on your privacy rights.

Consumer impact

Wealthfront collects extensive personal and financial data including Social Security numbers, biometric selfies, bank credentials, and investment information, sharing it with multiple third-party service providers for account aggregation, identity verification, and fraud detection. Full clients (those with investment or lending accounts) cannot request deletion of their personal data due to regulatory recordkeeping obligations, significantly limiting their data rights compared to free users. You can request deletion of your data by emailing support@wealthfront.com if you are a User (not a Client) and can opt out of marketing emails by using the unsubscribe link in any communication.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    If you are a User (not a Client), email support@wealthfront.com with sufficient information to identify your account and proof of ownership to request data deletion. Note: deletion requests from Clients generally cannot be accommodated due to regulatory requirements.

Applicable agencies

  • CFPB
    CFPB oversees GLBA compliance and consumer financial data rights; consumers may file complaints if they believe data retention practices are improper.
    File a complaint →
  • State AG
    California residents may have CCPA-based complaints if the GLBA exemption is applied more broadly than legally required.
    File a complaint →

Provision details

Document information
Document
Wealthfront Privacy Policy
Entity
Wealthfront
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001753
Document ID
CA-D-00367
Evidence Provenance
Source URL
Wayback Machine
SHA-256
de1de4b45e40f23ffec14db7756fd7949361019e04533f8af62af13deaa6be81
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Wealthfront | Document: Wealthfront Privacy Policy | Record: CA-P-001753
Captured: 2026-03-20 05:09:24 UTC | SHA-256: de1de4b45e40f23f…
URL: https://conductatlas.com/platform/wealthfront/wealthfront-privacy-policy/client-data-deletion-restriction/
Accessed: April 4, 2026
Classification
Severity
High
Categories

Other provisions in this document