Waze uses your location data, driving behavior, and usage information to show you personalized advertisements within the app.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for ad targeting and identifies the data categories and external parties involved in the personalization mechanism. This defines how the service generates revenue through targeted advertising and specifies which internal and external entities participate in the data flow for ad purposes.
The updated policy now explicitly discloses that Waze periodically collects all phone numbers stored on your device's contact book as part of the 'find friends' feature. According to the revised terms, these phone numbers are collected in a form that is initially anonymous to Waze and are used to help create a list of other Waze users you may know. The policy clarifies that names, addresses, and other contact information are not collected from your phone book, though such information may be saved locally on your device for local searches. Additionally, the updated terms now explicitly authorize connecting your Waze account to social network accounts and sharing profile information from those networks. You can control whether to use the 'find friends' feature and whether to connect social network accounts to your Waze account.
View change record →The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would 'periodically collect all of the phone numbers which are stored on your device's phone contacts book' and described how this information was used for the 'find friends' feature. The revised policy no longer includes these specific disclosures. This does not necessarily mean the practices have stopped, but it means the policy provides less transparency about what data Waze collects from your device and how it uses contact information. Users who relied on these detailed descriptions to understand Waze's data practices will find the updated policy less explicit on these points.
View change record →The updated privacy policy now explicitly discloses that Waze periodically collects all phone numbers stored in your device's contact book as part of the 'find friends' feature. According to the policy, this information is collected in an anonymous form to Waze and is used to identify other Waze users you may know. The terms also clarify that social network information can be shared with Waze and other users if you choose to connect your social network account. While the policy states that names, addresses, and other contact book information are not collected, some contact information may be saved locally on your device for local search purposes. You can control whether this feature operates by not using the 'find friends' feature or by not granting the app contact access through your device settings.
View change record →Your daily movements and driving habits are monetized by Waze to serve targeted ads, and opting out may require adjusting device-level advertising settings.
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"Depending on your settings, you may also see ads personalized to you based on: Information we received from you (for example, your saved "Home" & "Work" addresses), Past activity and search query history (for example, drives that appear in your drive list), Information from our ad partners, including entities that belong to the Google group of companies and other trusted ad partners.— Excerpt from Waze's Waze Privacy Policy
Advertising profiling based on location data requires a valid legal basis under GDPR (typically consent or legitimate interests with a balancing test) and must comply with ePrivacy Directive requirements in the EU; CCPA also grants California residents the right to opt out of sale or sharing of personal information for advertising purposes.
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The clause establishes the operational framework for ad targeting and identifies the data categories and external parties involved in the personalization mechanism. This defines how the service generates revenue through targeted advertising and specifies which internal and external entities participate in the data flow for ad purposes.
Your daily movements and driving habits are monetized by Waze to serve targeted ads, and opting out may require adjusting device-level advertising settings.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.