Waze uses your location data, driving behavior, and usage information to show you personalized advertisements within the app.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for ad targeting and identifies the data categories and external parties involved in the personalization mechanism. This defines how the service generates revenue through targeted advertising and specifies which internal and external entities participate in the data flow for ad purposes.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →Removal of high-severity provision on advertising profiling means explicit safeguards regarding personalized ad targeting practices are no longer independently documented in the policy structure.
View full change record →Your daily movements and driving habits are monetized by Waze to serve targeted ads, and opting out may require adjusting device-level advertising settings.
How other platforms handle this
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...
We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.
We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.
"Depending on your settings, you may also see ads personalized to you based on: Information we received from you (for example, your saved "Home" & "Work" addresses), Past activity and search query history (for example, drives that appear in your drive list), Information from our ad partners, including entities that belong to the Google group of companies and other trusted ad partners.Excerpt from Waze's Privacy Policy
Advertising profiling based on location data requires a valid legal basis under GDPR (typically consent or legitimate interests with a balancing test) and must comply with ePrivacy Directive requirements in the EU; CCPA also grants …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause establishes the operational framework for ad targeting and identifies the data categories and external parties involved in the personalization mechanism. This defines how the service generates revenue through targeted advertising and specifies which internal and external entities participate in the data flow for ad purposes.
Your daily movements and driving habits are monetized by Waze to serve targeted ads, and opting out may require adjusting device-level advertising settings.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.