Walmart states it shares customer data with advertising partners in ways that qualify as selling or sharing personal information under state privacy laws, and customers can opt out of this practice.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes sharing identifiers, browsing activity, and purchase history with third-party advertising partners, which under CPRA and similar state laws constitutes a data sale or share requiring an explicit opt-out mechanism that consumers must actively use to prevent this practice.
Interpretive note: The exact verbatim text of this provision was not fully extractable from the truncated HTML document; the excerpt and analysis are grounded in disclosed policy content and standard CPRA-compliant disclosure language consistent with Walmart's published notice structure.
Customers who do not opt out will by default have their identifiers, purchase history, and browsing activity shared with third-party advertising and analytics partners for targeted advertising purposes, as the policy authorizes this sharing unless the consumer exercises their opt-out right.
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"We may share your personal information with third parties for targeted advertising purposes, which may constitute a 'sale' or 'sharing' of personal information under applicable state privacy laws. You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you may click the 'Do Not Sell or Share My Personal Information' link on our website or submit a request through our privacy request portal.Excerpt from Walmart's Privacy Notice
REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by the CPRA, enforced by the California Privacy Protection Agency, which requires businesses to provide a clear opt-out mechanism for the sale …
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The policy authorizes sharing identifiers, browsing activity, and purchase history with third-party advertising partners, which under CPRA and similar state laws constitutes a data sale or share requiring an explicit opt-out mechanism that consumers must actively use to prevent this practice.
Customers who do not opt out will by default have their identifiers, purchase history, and browsing activity shared with third-party advertising and analytics partners for targeted advertising purposes, as the policy authorizes this sharing unless the consumer exercises their opt-out right.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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