Verizon · Verizon Privacy Policy

Data Retention and De-Identification

Medium severity
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Why it matters

De-identified data can sometimes be re-identified, and vague retention periods mean your data could be held and used for extended periods beyond what you might expect.

Consumer impact

Verizon collects extensive personal data including precise location, network usage, browsing history, and device identifiers, which may be used for targeted advertising and shared with third-party partners. Consumers enrolled by default in programs like Custom Experience Plus may have their web browsing and app usage analyzed for advertising purposes without explicit awareness. You can opt out of Verizon's Custom Experience and Custom Experience Plus programs by visiting verizon.com/privacy or calling 1-800-333-9956.

Applicable agencies

  • FTC
    The FTC has issued guidance on the limitations of de-identification and can take action against companies that misrepresent the anonymity of consumer data.
    File a complaint →

Provision details

Document information
Document
Verizon Privacy Policy
Entity
Verizon
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001682
Document ID
CA-D-00338
Evidence Provenance
Source URL
Wayback Machine
SHA-256
8189a1d0ee01abc3a2622692c0a38acfe0446b064e00142fa9c213fbd8f4a2ea
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Verizon | Document: Verizon Privacy Policy | Record: CA-P-001682
Captured: 2026-03-20 06:45:45 UTC | SHA-256: 8189a1d0ee01abc3…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/data-retention-and-de-identification/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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