Verizon · Verizon Privacy Policy

CPNI Use for Marketing

Medium severity
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Why it matters

CPNI is legally protected data under federal telecommunications law, and its use for marketing must follow specific rules; consumers have a right to restrict this use.

Consumer impact

Verizon collects extensive personal data including precise location, network usage, browsing history, and device identifiers, which may be used for targeted advertising and shared with third-party partners. Consumers enrolled by default in programs like Custom Experience Plus may have their web browsing and app usage analyzed for advertising purposes without explicit awareness. You can opt out of Verizon's Custom Experience and Custom Experience Plus programs by visiting verizon.com/privacy or calling 1-800-333-9956.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Call Verizon at 1-800-333-9956 and inform them you wish to restrict the use of your CPNI for marketing purposes.

Applicable agencies

  • FTC
    While the FCC primarily governs CPNI, the FTC has concurrent authority over deceptive practices related to telecom consumer data use.
    File a complaint →

Provision details

Document information
Document
Verizon Privacy Policy
Entity
Verizon
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001679
Document ID
CA-D-00338
Evidence Provenance
Source URL
Wayback Machine
SHA-256
8189a1d0ee01abc3a2622692c0a38acfe0446b064e00142fa9c213fbd8f4a2ea
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Verizon | Document: Verizon Privacy Policy | Record: CA-P-001679
Captured: 2026-03-20 06:45:45 UTC | SHA-256: 8189a1d0ee01abc3…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/cpni-use-for-marketing/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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