Vercel AI · Vercel AI SDK Privacy · View original document ↗

Use of Information for Targeted Advertising

High severity Medium confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The claim establishes that user information and tracking technologies may be used for targeted advertising purposes involving third parties, which has direct implications for user data flows outside Vercel AI.

Interpretive note: The canonical claim merges two independent propositions from the excerpt. The primary proposition is targeted advertising via third parties and tracking technologies; the interest-matched content provision is secondary. Both are retained but ordinarily would be stated separately.

Recent Activity

This document changed recently

Medium Jun 2, 2026

The updated policy establishes a new mechanism for resolving privacy disputes related to Data Privacy Framework transfers. Users in the EU, UK, and EEA who have unresolved privacy complaints can now submit them to VeraSafe for independent review, which will be conducted free of charge. Additionally, the policy introduces an explicit Right to Restriction, permitting users to request that Vercel limit processing of their personal information or restrict further disclosures in certain instances, particularly for sensitive information. You can file a complaint with VeraSafe by submitting required information at https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.

View change record →

Consumer impact (what this means for users)

Vercel AI may use your information and deploy cookies or other tracking technologies to match content to your interests and to support targeted advertising carried out through third parties.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use your information to provide you with content and/or features that match your interests and preferences. We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising...

— Excerpt from Vercel AI's Vercel AI SDK Privacy

Applicable regulations

Colorado AI Act
US-CO
EU AI Act - High Risk Provisions
EU

Provision details

Document information
Document
Vercel AI SDK Privacy
Entity
Vercel AI
Document last updated
May 12, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-047486
Document ID
CA-D-00548
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2aa1fc8d3fb3e809780dfbadb1415e7d8a6e06ada97e231c9f7c5dffbc2f611c
Analysis generated
July 9, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Vercel AI
Document: Vercel AI SDK Privacy
Record ID: CA-P-047486
Captured: 2026-07-09 08:47:06 UTC
SHA-256: 2aa1fc8d3fb3e809…
URL: https://conductatlas.com/platform/vercel-ai/vercel-ai-sdk-privacy/provision/CA-P-047486/use-of-information-for-targeted-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Vercel AI's Use of Information for Targeted Advertising clause do?

The claim establishes that user information and tracking technologies may be used for targeted advertising purposes involving third parties, which has direct implications for user data flows outside Vercel AI.

How does this clause affect you?

Vercel AI may use your information and deploy cookies or other tracking technologies to match content to your interests and to support targeted advertising carried out through third parties.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Vercel AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Vercel AI.