Uniswap · Uniswap Privacy Policy · View original document ↗

Analytics and Marketing Tracking

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

Uniswap Labs uses Google Analytics and similar tools to track how you use its products, and may use your information to send you marketing communications about its own and partners' offerings.

This analysis describes what Uniswap's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The use of Google Analytics means your browsing and usage data from Uniswap Labs products is also transmitted to Google, and your contact information may be used for promotional communications from Uniswap Labs and third-party partners.

Consumer impact (what this means for users)

Your usage behavior on Uniswap's platform is tracked by Google Analytics and potentially other third-party tools, and your contact details may be used to send marketing communications from both Uniswap Labs and unnamed partner organizations.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Email privacy@uniswap.org to opt out of marketing communications and to request that your data not be shared with analytics providers. You may also use browser-level tools such as the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout to block Google Analytics tracking.

How other platforms handle this

Palantir Medium

We use Google Analytics, Google Tag Manager, LinkedIn Insight Tag, and other third-party analytics and advertising tools to collect information about how visitors use our website. This may include information about your device, browser, IP address, and pages visited.

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

American Airlines Medium

American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use analytics tools, including Google Analytics, to help us measure traffic and usage trends for our products. We also use information we collect for marketing communications, including sending you information about products, services, and events offered by us and our partners.

— Excerpt from Uniswap's Uniswap Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Use of Google Analytics for EU users has been the subject of national DPA decisions in Austria, France, Italy, and other EU member states finding that Google Analytics data transfers to the US may not comply with GDPR Chapter V absent adequate transfer safeguards following the Schrems II decision. CCPA requires disclosure of the categories of third parties receiving personal information through analytics tools. The policy discloses Google Analytics by name, which is a positive transparency step. (2) GOVERNANCE EXPOSURE: Medium. Several EU national DPAs have issued specific guidance or enforcement actions regarding Google Analytics use by EU-based or EU-serving companies. Whether Uniswap Labs has implemented the recommended safeguards (such as IP anonymization or use of Google's Consent Mode) is not addressed in the policy. (3) JURISDICTION FLAGS: EU and EEA users face the greatest exposure from Google Analytics use given DPA enforcement posture in multiple member states. California users have rights to opt out of sharing of personal information with analytics providers that may qualify as data sharing under CPRA. (4) VENDOR IMPLICATIONS: Google Analytics constitutes a third-party data processor or potentially a joint controller depending on configuration. A current data processing agreement and transfer impact assessment covering Google Analytics should be in place for EU compliance. (5) COMPLIANCE CONSIDERATIONS: EU compliance teams should assess whether the current Google Analytics implementation includes appropriate consent mechanisms (such as a cookie consent tool meeting GDPR Article 7 standards) before analytics tracking is activated. Marketing communications should include unsubscribe mechanisms meeting CAN-SPAM and applicable EU ePrivacy directive requirements.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees consumer protection in digital advertising and analytics data practices including use of tracking technologies
    File a complaint →

Applicable regulations

Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Uniswap Privacy Policy
Entity
Uniswap
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-008148
Document ID
CA-D-00304
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e497ddc79591ab65d8e9c8a674d05335916166f6c654c337ab1ae120b191c95
Analysis generated
May 10, 2026 03:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Uniswap
Document: Uniswap Privacy Policy
Record ID: CA-P-008148
Captured: 2026-05-10 03:00:50 UTC
SHA-256: 6e497ddc79591ab6…
URL: https://conductatlas.com/platform/uniswap/uniswap-privacy-policy/analytics-and-marketing-tracking/
Accessed: May 14, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Uniswap's Analytics and Marketing Tracking clause do?

The use of Google Analytics means your browsing and usage data from Uniswap Labs products is also transmitted to Google, and your contact information may be used for promotional communications from Uniswap Labs and third-party partners.

How does this clause affect you?

Your usage behavior on Uniswap's platform is tracked by Google Analytics and potentially other third-party tools, and your contact details may be used to send marketing communications from both Uniswap Labs and unnamed partner organizations.

Is ConductAtlas affiliated with Uniswap?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uniswap.