This analysis describes what TurboTax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
TurboTax's use of interest-based advertising cookies means user behavior or profile data informs which ads are displayed to them.
Interpretive note: The excerpt references an additional function of preventing repeated ads; this is recorded in omitted_material as a secondary independent proposition.
The updated privacy statement removes explanatory text describing how TurboTax uses cookies and tracking technologies, eliminating the prior disclosure that users could opt out of advertising cookies shared with third-party advertising partners. The removal also eliminates the consent management interface that previously allowed users to control which cookies were active on their devices. The document no longer provides the functional cookie consent tool or detailed descriptions of cookie categories and their purposes.
View change record →The updated privacy statement no longer describes a specific opt-out procedure for advertising cookies that was previously available. The prior version stated users could 'opt out of having your personal information used or disclosed for these purposes by sliding the toggle to No and clicking Save My Choices', but this mechanism and accompanying language are no longer present in the updated disclosure. The updated terms also no longer explicitly state that IP addresses and device identifiers may be shared with advertising partners, removing prior transparency about what data types are disclosed. You should review TurboTax's main Privacy Policy to determine if opt-out mechanisms exist elsewhere or what the current data-sharing practices are.
View change record →The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.
View change record →The reader's interests are used by TurboTax to target advertising messages shown to them.
How other platforms handle this
In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that...may be interpreted as "selling" or "sharing".
third-party services, which may include Google Analytics, Google Tag Manager, Hubspot, Segment or LinkedIn, may use cookies and web beacons to collect information about your activities on the Offerings…
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
"These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing...Excerpt from TurboTax's Privacy Statement
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TurboTax's use of interest-based advertising cookies means user behavior or profile data informs which ads are displayed to them.
The reader's interests are used by TurboTax to target advertising messages shown to them.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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