This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms restrict platform access for users under 14 in Florida, narrowing the age group that can use the full Platform to those 14 and older in that state. Users under 14 in Florida must use the separate Under 13 Experience, which limits data collection and includes additional safety protections. Additionally, the revised liability exemptions now explicitly state that TikTok is not liable for suspension or termination of accounts, meaning users cannot seek damages for account loss under the terms of service.
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"you must comply with the Branded Content Policy and all applicable laws and guidelines (including with respect to disclosures), including the U.S. Federal Trade Commission's Endorsement Guides.Excerpt from TikTok's Terms of Service
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The clause states: “you must comply with the Branded Content Policy and all applicable laws and guidelines (including with respect to disclosures), including the U.S. Federal Trade Commission's Endorsement Guides.”
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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