Provision record
TikTok · TikTok Terms of Service · View original document ↗

Branded Content Must Comply With FTC Guides

High severity Explicitdocumentlanguage Common · 273 of 352 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1423 other provisions on other platforms.

How other platforms handle this

Apple Medium

If your app includes in-app purchases, make sure your app description, screenshots, and previews clearly indicate whether any featured items, levels, subscriptions, etc. require additional purchases.

GitHub Medium

Please be aware that any information you share in a collaborative context may become publicly accessible.

Grubhub Medium

Grubhub will cooperate with local, state, and/or federal authorities to the extent required by applicable law in connection with Your Content.

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▸ View Original Clause Language DOCUMENT RECORD
"
you must comply with the Branded Content Policy and all applicable laws and guidelines (including with respect to disclosures), including the U.S. Federal Trade Commission's Endorsement Guides.

Excerpt from TikTok's Terms of Service

Provision details

Document information
Document
TikTok Terms of Service
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-018615
Document ID
CA-D-00032
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d3539721aabef48180e1d19544aec3d5ebb50fb5a6fa66c261148d6a86e4976d
Analysis generated
March 6, 2026 20:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Terms of Service
Record ID: CA-P-018615
Captured: 2026-03-06 20:11:40 UTC
SHA-256: d3539721aabef481…
URL: https://conductatlas.com/platform/tiktok/tiktok-terms-of-service/provision/CA-P-018615/branded-content-must-comply-with-ftc-guides/
Accessed: July 28, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok's Branded Content Must Comply With FTC Guides clause do?

The clause states: “you must comply with the Branded Content Policy and all applicable laws and guidelines (including with respect to disclosures), including the U.S. Federal Trade Commission's Endorsement Guides.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.