Provision record
TikTok · TikTok Terms of Service · View original document ↗

Experience Customized Based On User Data

Medium severity Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
We customize what you see on the Platform based on, for example, the users you follow and engage with, your interests and activity on the Platform, popularity of videos...

Excerpt from TikTok's Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
TikTok Terms of Service
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-018607
Document ID
CA-D-00032
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d3539721aabef48180e1d19544aec3d5ebb50fb5a6fa66c261148d6a86e4976d
Analysis generated
March 6, 2026 20:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Terms of Service
Record ID: CA-P-018607
Captured: 2026-03-06 20:11:40 UTC
SHA-256: d3539721aabef481…
URL: https://conductatlas.com/platform/tiktok/tiktok-terms-of-service/provision/CA-P-018607/experience-customized-based-on-user-data/
Accessed: July 28, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does TikTok's Experience Customized Based On User Data clause do?

The clause states: “We customize what you see on the Platform based on, for example, the users you follow and engage with, your interests and activity on the Platform, popularity of videos...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.