The policy index lists a separate document governing regional self-regulatory advertising codes for the European Union, indicating that EU-market advertisers are subject to additional code-of-conduct level requirements beyond TikTok's general advertising policies.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
EU regional self-regulatory advertising codes create an additional compliance layer for EU-market campaigns, and the interaction of these codes with GDPR, the Digital Services Act, and applicable national advertising standards bodies creates a multi-framework compliance environment for EU advertisers.
Interpretive note: The specific self-regulatory codes referenced and their operative requirements are contained in a subordinate document not reproduced here; the index does not specify which codes apply or what they require.
This provision establishes that advertisers running campaigns in European Union markets are subject to a separate self-regulatory ad code document, which may impose additional creative, disclosure, or targeting requirements aligned with EU advertising standards bodies and applicable EU digital regulation.
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EU regional self-regulatory advertising codes create an additional compliance layer for EU-market campaigns, and the interaction of these codes with GDPR, the Digital Services Act, and applicable national advertising standards bodies creates a multi-framework compliance environment for EU advertisers.
This provision establishes that advertisers running campaigns in European Union markets are subject to a separate self-regulatory ad code document, which may impose additional creative, disclosure, or targeting requirements aligned with EU advertising standards bodies and applicable EU digital regulation.
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