This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will implement appropriate measures to prevent any further use of such data.
Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.
if you choose to close your account or your account is terminated with us, we will continue to adhere to the privacy policies and practices outlined here.
"Audience Expiration PolicyExcerpt from TikTok Ads's TikTok Industry-Specific Ad Policies
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “Audience Expiration Policy”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.