TikTok Ads · Governance

Policy Drift Analysis Drifting Negative 4 mo

How TikTok Ads's governance documents and clauses have shifted over time, by document, provision, and change direction.

TikTok Ads has made 2 significant policy changes since monitoring began in May 2026 (4 mo). 1 was negative for consumers, primarily involving data collection expansion.
Meaningful only Showing all changes including minor
2
Changes
1
Negative
0
Positive
1
Neutral
1
High Severity
Negative (50%) Positive (0%)

Documents Affected

These terms govern how advertisers can use TikTok's advertising platform and establish the rules TikTok Ads sets for that relationship. You are fully responsible for everything that happens on your …
TikTok Ads collects extensive data about you—including what you do on other websites, apps, and in stores, as well as face and body feature data from your videos and even …
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All Changes (2)

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