This analysis describes what Threads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The explicit inclusion of advertising within business services confirms that user data collected on Threads is used to support ad-related purposes.
Interpretive note: The excerpt is a purpose fragment without surrounding context, so the full scope of data or the conditions under which it applies cannot be confirmed from this clause alone.
The updated policy removes FAQ sections that previously addressed how to deactivate or delete a profile, manage personal information, and share data with third parties. Additionally, the policy removes explicit language disclosing that 'Your interactions with AIs will be used to improve AI at Meta' and removes the direction to review Meta's AI terms. Users no longer have these FAQ resources in the policy document, though this change does not necessarily alter the underlying practices or rights; it only removes the documented guidance.
View change record →Your information on Threads is used to support advertising and other business services, not only to operate the platform.
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we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
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"to provide measurement, analytics and other business services (including ads)Excerpt from Threads's Privacy Policy
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The explicit inclusion of advertising within business services confirms that user data collected on Threads is used to support ad-related purposes.
Your information on Threads is used to support advertising and other business services, not only to operate the platform.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
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