Target uses data from its Target Circle loyalty program β including your purchase history and preferences β to serve you personalized advertisements and offers both on Target's platforms and through third-party channels.
Loyalty program participation enables Target to build a detailed behavioral profile tied to your identity, which is then used for advertising purposes that extend beyond Target's own properties.
Use of loyalty program data for cross-context behavioral advertising implicates CPRA's sensitive data and opt-out provisions. Compliance teams should assess whether loyalty program data sharing with third-party advertising platforms constitutes a 'sale' or 'sharing' requiring opt-out functionality and whether consent is adequately obtained at enrollment.
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Target collects extensive personal data β including purchase history, location, browsing behavior, and inferences about your preferences β and shares it with advertising partners and third parties for targeted marketing purposes. This means your shopping habits may be used to build a detailed profile of you that is shared beyond Target itself. You can opt out of the sale and sharing of your personal information by visiting Target's privacy preferences page at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by using the 'Do Not Sell or Share My Personal Information' link on Target's website.