Provision record
Target · Target Privacy Policy · View original document ↗

Sale and Sharing of Personal Information for Advertising

High severity High confidence Explicit document language Common · 288 of 352 platforms
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Document Record

What it is

The policy states that Target shares personal information including identifiers, browsing activity, and purchase history with advertising and social media companies, and acknowledges this activity may constitute a 'sale' or 'sharing' under state privacy laws, with an opt-out right provided.

This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision triggers opt-out rights under CCPA/CPRA and analogous statutes in Colorado, Connecticut, Virginia, Texas, and other states; the terms require Target to process opt-out requests within 15 business days under CPRA and to honor Global Privacy Control signals, creating ongoing operational compliance obligations.

Clause Stability Stable

0
Changes
5
Months Monitored
May 21, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

This provision establishes that Target shares consumer personal information with advertising partners and social media platforms for targeted advertising purposes, and consumers in California and several other states have the right to opt out of this sharing by using the opt-out link in the website footer or by enabling a GPC-compatible browser.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Select 'Do Not Sell or Share My Personal Information' from the link in Target's website footer. Alternatively, enable a Global Privacy Control (GPC)-compatible browser extension to automatically signal your opt-out preference to Target.

How other platforms handle this

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

Squarespace Medium

Your personal information may be transferred to countries other than where you live, such as, for example, to our servers in the US.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We share personal information with advertising and marketing companies, including social media companies. This may be considered a 'sale' or 'sharing' under certain state privacy laws. You have the right to opt out of this.

Excerpt from Target's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-012845
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d7515e630a65aad58c9148a9c23310bdb5ac55c05508e24d7e9bb18074d57946
Analysis generated
May 21, 2026 02:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Target
Document: Target Privacy Policy
Record ID: CA-P-012845
Captured: 2026-05-21 02:11:48 UTC
SHA-256: d7515e630a65aad5…
URL: https://conductatlas.com/platform/target/target-privacy-policy/provision/CA-P-012845/sale-and-sharing-of-personal-information-for-advertising/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Target's Sale and Sharing of Personal Information for Advertising clause do?

This provision triggers opt-out rights under CCPA/CPRA and analogous statutes in Colorado, Connecticut, Virginia, Texas, and other states; the terms require Target to process opt-out requests within 15 business days under CPRA and to honor Global Privacy Control signals, creating ongoing operational compliance obligations.

How does this clause affect you?

This provision establishes that Target shares consumer personal information with advertising partners and social media platforms for targeted advertising purposes, and consumers in California and several other states have the right to opt out of this sharing by using the opt-out link in the website footer or by enabling a GPC-compatible browser.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Target?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.