Target buys or receives information about you from outside sources like data brokers and social media platforms, and combines it with what it already knows about you to build a more detailed profile for marketing and advertising.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Data broker sourcing means Target's profile of you may include information you never directly provided to Target, which can expand the scope of behavioral targeting significantly beyond what most consumers expect from a retailer relationship.
Interpretive note: The policy identifies categories of third-party sources at a general level; whether the specificity of disclosure is sufficient to satisfy consumer rights requests under CPRA may depend on regulatory interpretation and enforcement guidance.
Target may combine your first-party shopping data with third-party data broker information to create a more comprehensive consumer profile used for advertising, which means information about you from sources you may not be aware of is influencing how you are targeted. This practice is common in the retail industry but is specifically regulated under CPRA and analogous state laws, where consumers have a right to know what categories of personal information have been collected and from what sources.
How other platforms handle this
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
"We may receive information about you from other sources and combine that information with information we have collected about you. For example, we may receive information about you from third parties such as social media platforms, data brokers, and marketing partners to help us improve our services, better understand our guests, and provide more relevant advertising.Excerpt from Target's Privacy Policy
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Data broker sourcing means Target's profile of you may include information you never directly provided to Target, which can expand the scope of behavioral targeting significantly beyond what most consumers expect from a retailer relationship.
Target may combine your first-party shopping data with third-party data broker information to create a more comprehensive consumer profile used for advertising, which means information about you from sources you may not be aware of is influencing how you are targeted. This practice is common in the retail industry but is specifically regulated under CPRA and analogous state laws, where …
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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