Target uses your purchase history and browsing data to serve you personalized ads not only on Target's own platforms, but also across other websites and apps through its Roundel advertising business. Third-party ad companies can also track your online behavior across the internet for the same purpose.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Target's retail media network means your in-store and online shopping data can follow you around the internet in the form of targeted ads, and this data is shared with external advertising technology companies beyond Target's direct control.
Your purchase history and browsing behavior on Target platforms may be used to power advertising that reaches you on third-party websites and apps, meaning your shopping data is not contained within Target's ecosystem. Under California and several other state laws, you have the right to opt out of this sharing, which may qualify as sale or sharing of personal information under CPRA.
How other platforms handle this
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"We use the information we collect about you to serve you personalized ads on our own websites and apps, as well as on third-party websites and apps through our advertising subsidiary, Roundel. We may also partner with third-party advertising companies that use tracking technologies to collect information about your online activities across different websites and apps to deliver personalized advertising to you.Excerpt from Target's Privacy Policy
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Target's retail media network means your in-store and online shopping data can follow you around the internet in the form of targeted ads, and this data is shared with external advertising technology companies beyond Target's direct control.
Your purchase history and browsing behavior on Target platforms may be used to power advertising that reaches you on third-party websites and apps, meaning your shopping data is not contained within Target's ecosystem. Under California and several other state laws, you have the right to opt out of this sharing, which may qualify as sale or sharing of personal information …
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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