Target says its website and apps are not meant for children under 13 and that it does not intentionally collect data from them, but it relies on a reactive rather than proactive age-verification approach.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Target's compliance framework under the Children's Online Privacy Protection Act (COPPA). The clause documents the company's stated practices regarding collection limitations and deletion procedures for child data, which are operational requirements under federal children's privacy regulations.
Parents should be aware that Target does not use proactive age-verification mechanisms, meaning a child under 13 who uses Target's digital properties may have their data collected before Target becomes aware of it — parents can request deletion of any such data by contacting Target's privacy team.
How other platforms handle this
You must be at least 13 years old to use our Services. If you are under 18, you must have your parent or guardian's permission to use our Services. Certain Services or features may have higher age requirements.
Without limiting the generality of the foregoing, any access to, or use of, the Service by anyone who is a minor (which is under the age of 18 in most jurisdictions) in any applicable jurisdiction (a "Minor") is strictly prohibited and in violation of these Terms, unless such access and/or use is su...
"Our websites and mobile applications are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information as soon as possible.Excerpt from Target's Privacy Policy
REGULATORY FRAMEWORK: This provision directly implicates COPPA (15 U.S.C.
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This provision establishes Target's compliance framework under the Children's Online Privacy Protection Act (COPPA). The clause documents the company's stated practices regarding collection limitations and deletion procedures for child data, which are operational requirements under federal children's privacy regulations.
Parents should be aware that Target does not use proactive age-verification mechanisms, meaning a child under 13 who uses Target's digital properties may have their data collected before Target becomes aware of it — parents can request deletion of any such data by contacting Target's privacy team.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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