Provision record
Target · Target Privacy Policy · View original document ↗

Cross-Context Behavioral Advertising Data Sharing

High severity Common · 288 of 352 platforms
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Document Record

What it is

Target shares your shopping and browsing data with advertising companies so they can show you personalized ads on Target's website and on other websites and apps you visit across the internet.

This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.

Clause Stability Stable

0
Changes
5
Months Monitored
Apr 27, 2026
First Seen
Apr 27, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Target's privacy policy page and locate the 'Do Not Sell or Share My Personal Information' link. Complete the opt-out form with your name and contact information to limit sharing of your data with advertising partners.

How other platforms handle this

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We share personal information with advertising partners to show you ads on our sites and apps and on other sites and apps. These advertising partners may use cookies and similar tracking technologies to collect information about your interactions with us and others to provide you with targeted advertising based on your interests and browsing history.

Excerpt from Target's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CCPA §1798.100 (right to know), FTC Act Section 5 (unfair or deceptive practices), and state privacy laws in …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
April 27, 2026
Record ID
CA-P-003619
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
03ccef46ce3082873d9ba2a43ad976db66be09778b35474f113cb5a73fe11416
Analysis generated
April 27, 2026 15:13 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Target
Document: Target Privacy Policy
Record ID: CA-P-003619
Captured: 2026-04-27 15:13:37 UTC
SHA-256: 03ccef46ce308287…
URL: https://conductatlas.com/platform/target/target-privacy-policy/provision/CA-P-003619/cross-context-behavioral-advertising-data-sharing/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Target's Cross-Context Behavioral Advertising Data Sharing clause do?

This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.

How does this clause affect you?

Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Target?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.