Target collects precise geolocation data from your mobile device when you use their app, subject to your device permissions settings.
Precise location data is a sensitive category of information under several state privacy laws and can reveal sensitive aspects of your life, including where you live, work, and visit.
Collection of precise geolocation is classified as sensitive personal information under CPRA and several other state privacy laws, triggering heightened notice, consent, and opt-out obligations. Compliance teams should confirm that Target's geolocation consent mechanisms meet the 'opt-in' standard required for sensitive data under CPRA and comparable state laws.
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Target collects extensive personal data β including purchase history, location, browsing behavior, and inferences about your preferences β and shares it with advertising partners and third parties for targeted marketing purposes. This means your shopping habits may be used to build a detailed profile of you that is shared beyond Target itself. You can opt out of the sale and sharing of your personal information by visiting Target's privacy preferences page at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by using the 'Do Not Sell or Share My Personal Information' link on Target's website.