You are not allowed to create AI videos using a real person's face, voice, or identity without getting their written permission first, and you cannot use the platform to make deceptive deepfake content.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This restriction places the legal and ethical burden of obtaining consent directly on the customer, and failure to comply constitutes a breach of agreement that can trigger immediate suspension and indemnification obligations.
Customers who create avatar content using real human likenesses without documented written consent are in breach of the agreement and potentially liable for all resulting legal claims, including those brought against Synthesia by affected individuals.
How other platforms handle this
We will only collect, use and disclose your personal data with your consent, unless otherwise permitted or required by law. Your consent may be given expressly or implied, depending on the circumstances and the sensitivity of the information involved.
In some jurisdictions, we only use non-essential cookies after obtaining your consent.
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
"You must not use the Services to create content that: uses the likeness, voice, or personal data of any individual without their prior written consent; impersonates any person or entity in a misleading or deceptive manner; creates deepfakes or other synthetic media intended to deceive viewers about the identity or statements of real individuals.Excerpt from Synthesia's Terms of Service
REGULATORY LANDSCAPE: This provision directly engages the EU AI Act, which imposes transparency requirements on AI-generated content including deepfakes, and requires disclosure to recipients that content is AI-generated.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This restriction places the legal and ethical burden of obtaining consent directly on the customer, and failure to comply constitutes a breach of agreement that can trigger immediate suspension and indemnification obligations.
Customers who create avatar content using real human likenesses without documented written consent are in breach of the agreement and potentially liable for all resulting legal claims, including those brought against Synthesia by affected individuals.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Synthesia.