California residents have the legal right to tell StockX to stop selling or sharing their personal information with advertising partners, and StockX provides a way to do this through its website.
This analysis describes what StockX's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This right is one of the most meaningful controls available to US consumers over how their personal data is used for advertising, and exercising it can significantly reduce cross-platform behavioral tracking.
Interpretive note: The complete verbatim CPRA opt-out language was not fully visible in the rendered document; the provision is grounded in standard CPRA compliance disclosures that would be expected given StockX's California user base and scale, as well as partial policy text visible in the document.
California residents can actively opt out of having their personal information shared with advertising networks for targeted advertising, which can reduce the extent to which their StockX activity is used to profile them across other websites and apps.
How other platforms handle this
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include: the right to know about personal information collected, disclosed, or sold; the right to delete personal information collected from you; the right to opt-out of t...
If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you. You have the right to request deletion of your personal information, subject to certain exceptions. You have the right to opt out of the sale or sharing of your perso...
If you are a California resident, you have the right to know what personal information we collect about you, the right to delete personal information we have collected from you, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of your personal informa...
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"If you are a California resident, you have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You may submit a request to exercise your rights by visiting our privacy portal or by clicking the 'Do Not Sell or Share My Personal Information' link on our website.— Excerpt from StockX's StockX Privacy Policy
REGULATORY LANDSCAPE: This provision directly implicates the California Consumer Privacy Act as amended by the CPRA, enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA requires businesses to provide a clear and conspicuous opt-out mechanism for the sale and sharing of personal information, honor Global Privacy Control signals, and include a 'Do Not Sell or Share My Personal Information' link. Non-compliance can result in civil penalties of up to $7,500 per intentional violation. GOVERNANCE EXPOSURE: Medium. The policy discloses the existence of opt-out rights for California residents, which is required. However, the operational implementation of these rights including GPC signal recognition, response timelines, and the scope of data covered by the opt-out must be audited to confirm compliance. The CPRA also requires that opt-outs be honored within 15 business days. JURISDICTION FLAGS: This provision applies specifically to California residents but creates a compliance template that may need to be extended to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with analogous opt-out rights for targeted advertising. Businesses serving users in multiple US states should evaluate whether a unified opt-out mechanism covers all applicable state requirements. CONTRACT AND VENDOR IMPLICATIONS: When a consumer opts out, StockX must flow that opt-out instruction to all downstream service providers and third parties who receive data for advertising purposes. Vendor contracts should include provisions obligating recipients to honor opt-out signals and prohibiting them from using opted-out data for behavioral advertising. COMPLIANCE CONSIDERATIONS: Teams should audit the technical implementation of the opt-out mechanism to confirm GPC signal recognition is active, that the opt-out applies to all advertising data sharing including cookie-based and server-side, that response timelines are documented, and that opted-out status is maintained across sessions and devices where technically feasible.
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This right is one of the most meaningful controls available to US consumers over how their personal data is used for advertising, and exercising it can significantly reduce cross-platform behavioral tracking.
California residents can actively opt out of having their personal information shared with advertising networks for targeted advertising, which can reduce the extent to which their StockX activity is used to profile them across other websites and apps.
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