Steam uses cookies, pixels, ad tags, and device identifiers to track how you use its websites and services, including for marketing purposes. Your IP address is automatically logged every time you visit Steam's services.
This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Steam's technical infrastructure for collecting behavioral data through standardized internet tracking mechanisms and specifies the user controls available to manage this collection. This authorization enables Steam to gather usage analytics that inform service optimization and marketing decisions.
Steam's use of ad tags and pixels means your browsing behavior on Steam may be shared with advertising partners and used to build a behavioral profile, and your IP address is logged on every visit — both of which have significant privacy implications for users who assume they are only interacting with Steam.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
NIM container releases that collect data, collect it for the following purposes: (a) to properly configure and optimize products for use with Software; and (b) to improve NVIDIA products and services.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
"We use "Cookies", which are text files placed on your computer, and similar technologies (e.g. web beacons, pixels, ad tags and device identifiers) to help us analyze how users use our services, as well as to improve the services we are offering, to improve marketing, analytics or website functionality. The use of Cookies is standard on the internet. Although most web browsers automatically accept cookies, the decision of whether to accept or not is yours. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you. You can manage the use of optional cookies by clicking on the "Cookies setting" page accessible via the cookie banner displayed when you first visit our website and at any time through the Cookie Settings page available here. When you visit any of our services, our servers log your IP address, which is a number that is automatically assigned to the network your computer is part of.Excerpt from Steam's Privacy Policy
REGULATORY FRAMEWORK: This provision engages the EU ePrivacy Directive (2002/58/EC, as amended), which requires prior informed consent for non-essential cookies (including analytics and advertising cookies), as implemented in national law (UK PECR SI 2003/2426).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause establishes Steam's technical infrastructure for collecting behavioral data through standardized internet tracking mechanisms and specifies the user controls available to manage this collection. This authorization enables Steam to gather usage analytics that inform service optimization and marketing decisions.
Steam's use of ad tags and pixels means your browsing behavior on Steam may be shared with advertising partners and used to build a behavioral profile, and your IP address is logged on every visit — both of which have significant privacy implications for users who assume they are only interacting with Steam.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Steam.