This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for behavioral profiling and personalized content delivery across Steam's interface. It defines the scope of data processing Steam conducts for recommendation and merchandising functions.
The removal of this provision eliminates explicit disclosure of behavioral profiling and personalization practices, reducing visibility into algorithmic targeting used for content recommendations.
View full change record →Users operate under terms that authorize Steam to use collected information to customize store displays and notifications based on inferred preferences. Users may disable this processing by turning off automatic Steam store page loading and notifications in the Client settings Interface section.
How other platforms handle this
After registration, you may create, upload or transmit files, documents, videos, images, data or information as part of your use of the Service (collectively, "User Content"). This includes any inputs you provide to our AI-powered support tools and outputs generated in response to your inputs. User ...
engage in any of the foregoing in connection with any use, creation, development, modification, prompting, fine-tuning, training, testing, benchmarking or validation of any artificial intelligence or machine learning tool, model, system, algorithm, product or other technology ("AI Tool").
For information on how we process personal data through "profiling" and "automated decision-making", please see our FAQ.
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"We may process information collected under this section 3 so that content, products and services shown on the pages of the Steam store and in update messages displayed when launching the Steam Client can be tailored to meet your needs and populated with relevant recommendations and offers. This is done to improve your customer experience. You can prevent the processing of your data in this way by turning off the automatic loading of the Steam store page and of Steam notifications in the "Interface" section of the Steam Client settings.— Excerpt from Steam's Steam Privacy Policy
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The clause establishes the operational basis for behavioral profiling and personalized content delivery across Steam's interface. It defines the scope of data processing Steam conducts for recommendation and merchandising functions.
Users operate under terms that authorize Steam to use collected information to customize store displays and notifications based on inferred preferences. Users may disable this processing by turning off automatic Steam store page loading and notifications in the Client settings Interface section.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Steam.