Stash's website and platform will not honor the Do Not Track signal sent by your web browser, meaning tracking technologies will continue to operate regardless of this browser setting.
This analysis describes what Stash's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Several US states have enacted or are implementing universal opt-out signal requirements that go beyond the legacy Do Not Track standard; Stash's policy of not responding to browser-level signals may require re-evaluation as these requirements expand.
Interpretive note: The policy addresses legacy Do Not Track signals but does not explicitly address whether Stash honors Global Privacy Control signals, which are legally distinct and required under CPRA and other state privacy laws; the compliance posture for GPC is ambiguous based on the policy text alone.
Even if your browser is set to send a Do Not Track signal, Stash will continue to use tracking technologies including cookies, pixels, and similar tools to collect behavioral and usage data from your sessions on the Stash platform.
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"Stash does not respond to general web browser "Do Not Track" settings and/or signals.— Excerpt from Stash's Stash Privacy Policy
REGULATORY LANDSCAPE: The California Consumer Privacy Act as amended by the CPRA requires businesses to treat a user-enabled global privacy control (GPC) as a valid opt-out of sale or sharing of personal information; this obligation is distinct from and broader than the legacy Do Not Track standard. The Colorado Privacy Act and Connecticut's privacy law have similar GPC-honoring requirements. Stash's stated policy of not responding to Do Not Track signals may require evaluation against CPRA GPC requirements, as the two mechanisms are related but legally distinct. The California Privacy Protection Agency enforces GPC compliance. GOVERNANCE EXPOSURE: Medium. If Stash's non-response posture extends to GPC signals and not just legacy Do Not Track, this may create CPRA compliance exposure. The policy's language refers specifically to Do Not Track and does not address GPC separately, creating ambiguity about Stash's GPC posture. JURISDICTION FLAGS: California (CPRA GPC requirement), Colorado (Colorado Privacy Act), and Connecticut (Connecticut Data Privacy Act) have the most clearly established GPC-honoring obligations. Other states may follow as comprehensive privacy laws take effect. CONTRACT AND VENDOR IMPLICATIONS: If analytics or advertising vendors place tracking technologies on the Stash platform, those vendors' tracking activities may also need to be suppressed in response to valid GPC signals. Vendor agreements should address GPC compliance obligations and the allocation of responsibility for technical implementation. COMPLIANCE CONSIDERATIONS: Legal teams should confirm whether Stash's technical infrastructure honors GPC signals (as distinct from Do Not Track) for California and other applicable state residents, and update the policy to clarify Stash's GPC posture. If GPC signals are not currently honored, a technical and policy remediation plan may be required to achieve CPRA compliance.
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Several US states have enacted or are implementing universal opt-out signal requirements that go beyond the legacy Do Not Track standard; Stash's policy of not responding to browser-level signals may require re-evaluation as these requirements expand.
Even if your browser is set to send a Do Not Track signal, Stash will continue to use tracking technologies including cookies, pixels, and similar tools to collect behavioral and usage data from your sessions on the Stash platform.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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