Version history

SoFi updated its privacy preference center to provide more detailed disclosure about tracking technologies and user control mechanisms. The revised notice explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information and shares this data with social media, advertising, and analytics partners. The updated terms clarify that strictly necessary cookies cannot be disabled as they enable core site functions, while optional cookies allow users to toggle performance and targeting cookies off.

SoFi's Privacy Notice was updated on June 12, 2026 to revise how the company describes cookie and tracking technology practices. The updated policy explicitly states that SoFi uses cookies, pixels, and other tracking technologies to collect information about user interactions and shares this data with social media, advertising, and analytics partners. Previously, the policy described these technologies in more general terms and emphasized user choice. The updated language clarifies tracking practices and establishes that continued use constitutes acceptance of these technologies unless users actively opt out through the preference center.

SoFi updated its website privacy preference center and cookie disclosure on June 10, 2026. The revised language reorganizes how cookies are categorized and disclosed, moving from a simpler structure to a more detailed breakdown that separates Strictly Necessary, Functional, Performance, and Targeting cookies. Users can now see more granular descriptions of each cookie category and toggle settings more explicitly, though Strictly Necessary cookies remain non-optional as before.

SoFi's updated Privacy Notice on June 10, 2026 added two navigation links to 'Student Loan Servicing' in the document's resource sections. The links appear in two separate locations within the notice's table of contents and resource hubs. This is a formatting and organizational change to the document structure with no material modification to privacy policies, data practices, or consumer rights.

SoFi updated its Privacy Notice on June 9, 2026 with minor formatting and navigational changes to the policy webpage. The changes include adding accessibility features (skip-to-main-content link, keyboard navigation support), updating link text from 'Disclaimers' to 'Disclosures and Agreements', and adding 'Opens A New Window' indicators for external links. These are largely technical and structural updates with no material changes to the substantive privacy rights, data collection practices, or consumer obligations stated in the policy.

SoFi updated its Privacy Notice on June 2, 2026, modifying the cookie consent and tracking technology disclosure section. The previous version described cookie functionality in general terms; the updated version explicitly discloses use of pixels and tracking technologies shared with social media, advertising, and analytics partners, and restructures the consent interface to separate strictly necessary cookies (non-optional) from optional cookies (performance and targeting). The revised language requires affirmative consent for non-essential tracking, whereas the prior version framed cookies as opt-out.

SoFi's updated Privacy Notice contains two substantive policy changes. First, the company expanded the scope of tracking technologies it uses and discloses; previously the policy described cookies and their use in general terms, but the updated language explicitly states the company uses 'pixels and other tracking technologies' and shares collected information with 'social media, advertising, and analytics partners.' Second, the company modified its consent structure: previously users could 'choose not to allow some types of cookies,' but the updated terms state 'If you do not make a selection, you agree to our use of these technologies,' establishing opt-out rather than opt-in consent for tracking technologies.

SoFi updated its Privacy Notice on May 14, 2026 to revise how it describes cookie and tracking technology usage. The previous version stated the company uses pixels and tracking technologies to enhance navigation, personalize content, and assist marketing efforts, and that it shares this information with social media, advertising, and analytics partners. The updated version introduces a Privacy Preference Center that explains cookies in general terms and emphasizes user choice to allow or block different cookie types, though it notes that blocking some cookies may impact site functionality.

SoFi revised its cookie and tracking technology disclosure on May 7, 2026. The previous language stated that SoFi uses pixels and tracking technologies to collect information and shares this data with social media, advertising, and analytics partners, with no opt-out available unless users made a selection. The updated language introduces a Privacy Preference Center that explains how cookies work, what types are used, and provides granular opt-out controls for non-essential cookies, while also describing which cookies are necessary for site function.

SoFi updated its Privacy Notice on May 5, 2026 with primarily formatting and navigation changes to the publicly visible document structure. The substantive privacy-related language that appears in the diff shows a shift in how cookie and tracking technology disclosures are presented: the previous version stated SoFi uses pixels and tracking technologies and shares information with third-party partners, while the updated version introduces a 'Privacy Preference Center' framework that describes cookies and tracking as information collection methods and notes that users can choose not to allow some types of cookies. The practical effect is that cookie preference controls now appear to have an explicit opt-out mechanism rather than an opt-in default.

SoFi's Privacy Notice website underwent formatting and navigation updates on May 1, 2026. The detected changes consist primarily of removal of 'Skip To Main Content Accessible Menu' navigation text, elimination of a third-party website warning modal indicator ('X'), simplification of NMLS link formatting, and removal of footer content including accessibility resources, privacy options links, and newsletter signup language. No substantive changes to privacy rights, data collection practices, disclosure obligations, or user protections were identified in the updated text.

SoFi substantially revised the cookie and tracking technology section of its Privacy Notice on April 21, 2026. The prior language stated that SoFi shares tracking information with social media, advertising, and analytics partners, and that non-selection constitutes agreement to these technologies. The updated language introduces a Privacy Preference Center, describes cookie categories (Functional, Performance, Strictly Necessary), explains that blocking cookies may impact site functionality, and provides explicit mechanism to manage consent preferences by category rather than opting into all tracking by default.