Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
Snowflake may use and display the Customer's name, logo, trademarks, and service marks on its website and in marketing materials to identify the Customer as a customer. Customer may submit a written request to require removal, after which Snowflake will promptly remove marks from its website and will make commercially feasible efforts to remove them from marketing materials.
This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants Snowflake a license to use Customer's trade identity in marketing and customer-facing communications by default upon agreement acceptance. The removal obligation for marketing materials is qualified by commercial feasibility, meaning removal from printed or distributed materials may not be guaranteed.
Under this clause, Snowflake may publicly identify Customer as a customer and display Customer's name, logo, and trademarks on its website and in marketing materials without requiring separate consent for each use. Customer may request removal in writing, with prompt removal from the website and commercially feasible removal from other marketing materials.
Cross-platform context
See how other platforms handle Snowflake Right to Use Customer Name and Logo in Marketing and similar clauses.
Compare across platforms →Monitoring
Snowflake has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Snowflake may identify Customer as its customer to Snowflake customers, prospective customers, and partners, including for purposes of facilitating Customer-controlled data sharing hereunder. Without limiting the foregoing, Snowflake may use and display Customer's name, logo, trademarks, and service marks on Snowflake's website and in Snowflake's marketing materials in connection with identifying Customer as a customer of Snowflake. Upon Customer's written request, Snowflake will promptly remove any such marks from Snowflake's website and, to the extent commercially feasible, Snowflake's marketing materials.Excerpt from Snowflake's Terms of Service
(1) REGULATORY LANDSCAPE: Use of Customer trademarks and trade dress in third-party marketing materials may engage trademark licensing principles and brand governance obligations. For publicly traded companies, being identified as a Snowflake customer in marketing materials could have disclosure implications depending on the context and materiality. The FTC has guidelines on endorsements and testimonials that may apply to marketing uses of customer logos. (2) GOVERNANCE EXPOSURE: Low to Medium. The provision is standard in enterprise SaaS agreements. The commercially feasible qualification on removal from marketing materials introduces some ambiguity about the speed and completeness of removal from already-published materials. Organizations with strict brand governance policies or confidentiality requirements regarding vendor relationships should note this default permission. (3) JURISDICTION FLAGS: No specific geographic limitations are stated in this provision. Organizations subject to regulatory requirements that restrict public disclosure of vendor relationships (e.g., certain financial services or government entities) should assess this provision against those requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams with brand governance policies or confidentiality obligations regarding vendor relationships may wish to negotiate this provision or submit a written removal request at agreement inception. The removal obligation for marketing materials is qualified by commercial feasibility, which may not guarantee removal from all existing materials. (5) COMPLIANCE CONSIDERATIONS: Legal teams should assess whether the default permission to use Customer trademarks is consistent with internal brand governance and any contractual obligations with third parties regarding use of the Customer's trade identity. A written removal request should be submitted promptly if this permission is not acceptable.
Full institutional analysis
Regulatory citations, enforcement risk, and due diligence action items.
Monitor: same-day alerts on the platforms you choose. Analyst: full institutional analysis.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision grants Snowflake a license to use Customer's trade identity in marketing and customer-facing communications by default upon agreement acceptance. The removal obligation for marketing materials is qualified by commercial feasibility, meaning removal from printed or distributed materials may not be guaranteed.
Under this clause, Snowflake may publicly identify Customer as a customer and display Customer's name, logo, and trademarks on its website and in marketing materials without requiring separate consent for each use. Customer may request removal in writing, with prompt removal from the website and commercially feasible removal from other marketing materials.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snowflake.