Snowflake may use and display the Customer's name, logo, trademarks, and service marks on its website and in marketing materials to identify the Customer as a customer. Customer may submit a written request to require removal, after which Snowflake will promptly remove marks from its website and will make commercially feasible efforts to remove them from marketing materials.
This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants Snowflake a license to use Customer's trade identity in marketing and customer-facing communications by default upon agreement acceptance. The removal obligation for marketing materials is qualified by commercial feasibility, meaning removal from printed or distributed materials may not be guaranteed.
Under this clause, Snowflake may publicly identify Customer as a customer and display Customer's name, logo, and trademarks on its website and in marketing materials without requiring separate consent for each use. Customer may request removal in writing, with prompt removal from the website and commercially feasible removal from other marketing materials.
Cross-platform context
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Compare across platforms →"Snowflake may identify Customer as its customer to Snowflake customers, prospective customers, and partners, including for purposes of facilitating Customer-controlled data sharing hereunder. Without limiting the foregoing, Snowflake may use and display Customer's name, logo, trademarks, and service marks on Snowflake's website and in Snowflake's marketing materials in connection with identifying Customer as a customer of Snowflake. Upon Customer's written request, Snowflake will promptly remove any such marks from Snowflake's website and, to the extent commercially feasible, Snowflake's marketing materials.Excerpt from Snowflake's Terms of Service
(1) REGULATORY LANDSCAPE: Use of Customer trademarks and trade dress in third-party marketing materials may engage trademark licensing principles and brand governance obligations.
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This provision grants Snowflake a license to use Customer's trade identity in marketing and customer-facing communications by default upon agreement acceptance. The removal obligation for marketing materials is qualified by commercial feasibility, meaning removal from printed or distributed materials may not be guaranteed.
Under this clause, Snowflake may publicly identify Customer as a customer and display Customer's name, logo, and trademarks on its website and in marketing materials without requiring separate consent for each use. Customer may request removal in writing, with prompt removal from the website and commercially feasible removal from other marketing materials.
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