Provision record
Snowflake · Snowflake Terms of Service · View original document ↗

Usage Data Collection for Product Development

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Document Record

What it is

Snowflake may collect and use operational Usage Data from Customer's use of the platform to develop and improve its products and services without requiring separate Customer consent under this provision. Usage Data containing Customer Confidential Information may only be shared with third parties if aggregated and anonymized such that Customer and Users cannot be identified.

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This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes Snowflake to collect and use Usage Data, defined separately in the agreement, for internal product development and operations without a consent requirement beyond acceptance of the agreement. The restriction on sharing Usage Data containing Confidential Information with third parties applies only to identifiable data; anonymized and aggregated Usage Data may be shared without restriction.

Consumer impact (what this means for users)

Under this clause, Snowflake may use telemetry and operational data generated by Customer's use of the platform for product development purposes. Sharing of such data with third parties is restricted to aggregated and anonymized formats or to circumstances permitted by the confidentiality provisions, which limits but does not eliminate third-party access to operationally derived information.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Notwithstanding anything to the contrary in this Agreement, Snowflake may collect and use Usage Data to develop, improve, support, and operate its products and services. Snowflake may not share any Usage Data that includes Customer's Confidential Information with a third party except (a) in accordance with Section 5 (Confidentiality) of this Agreement, or (b) to the extent the Usage Data is aggregated and anonymized such that Customer and Customer's Users cannot be identified.

Excerpt from Snowflake's Terms of Service

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: The Usage Data provision may engage GDPR where Usage Data constitutes or contains personal data of EU-based users, as processing for product improvement purposes may require a legal basis under GDPR that …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
Snowflake Terms of Service
Entity
Snowflake
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-014548
Document ID
CA-D-00697
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
405aa6434fba1a4e866e91e4899af82fabb7354daf2cf2409b657e299e0d4fef
Analysis generated
July 9, 2026 05:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Snowflake
Document: Snowflake Terms of Service
Record ID: CA-P-014548
Captured: 2026-07-09 05:52:44 UTC
SHA-256: 405aa6434fba1a4e…
URL: https://conductatlas.com/platform/snowflake/snowflake-terms-of-service/provision/CA-P-014548/usage-data-collection-for-product-development/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Snowflake's Usage Data Collection for Product Development clause do?

This provision authorizes Snowflake to collect and use Usage Data, defined separately in the agreement, for internal product development and operations without a consent requirement beyond acceptance of the agreement. The restriction on sharing Usage Data containing Confidential Information with third parties applies only to identifiable data; anonymized and aggregated Usage Data may be shared without restriction.

How does this clause affect you?

Under this clause, Snowflake may use telemetry and operational data generated by Customer's use of the platform for product development purposes. Sharing of such data with third parties is restricted to aggregated and anonymized formats or to circumstances permitted by the confidentiality provisions, which limits but does not eliminate third-party access to operationally derived information.

Is ConductAtlas affiliated with Snowflake?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snowflake.